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RISMEDIA, April 19, 2010—Prudential Utah Real Estate, one of the state’s largest full-service real estate firms, announced that Ross Anthony has been named senior vice president and Salt Lake City area general manager.

Anthony’s responsibilities include overseeing management of seven Prudential Utah Real Estate offices throughout the greater Salt Lake City area. He is also responsible for companywide administration, human resources and relocation services.

Steve Roney, chairman and CEO of Prudential Utah Real Estate said, “Ross is a decisive leader, and with his comprehensive experience in our industry, we are thrilled to have him join Prudential Utah Real Estate. We know he is an excellent fit for our company, and will be a great resource for our firm.” Roney, a 38-year veteran of the industry took over ownership of Prudential Utah Real Estate last November. The addition of Anthony is an integral part of the company’s new management structure.

Anthony brings more than 25 years of experience in human resources and management services in the residential real estate and insurance industries to Prudential Utah Real Estate. In a career working as a senior executive with some of the nation’s most recognizable firms, Anthony previously served as vice president of operations and human resources for First American Corporation. He was also senior vice president of operations and administration of the Lucero Division, which produces best-selling office management software approved by Prudential Real Estate, Century 21, ERA, Coldwell Banker, GMAC Real Estate, and others.

“One of the most important things when you step into a new situation is the management within the company. The managing brokers at Prudential Utah are seasoned and strong,” said Anthony. “I look forward to working with them and helping Prudential Utah Real Estate grow in the Salt Lake area.”

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