RISMEDIA, May 1, 2010—Today’s home buyers want numbers and current information in order to paint an accurate picture of the real estate market. While the industry continues to see an influx of new technologies and products that promise to keep consumers up-to-date on current market trends, FrogPond’s Housing Trends eNewsletter (1 Minute Housing Market Report) offers a diverse array of information on a local, regional and national level, providing consumers the ability to find all the information they need in one central location.
Danny Frank, a Realtor with Keller Williams Realty in Pearland, Texas, as well as a board member of the Houston Association of Realtors (HAR), has been using the Housing Trends eNewsletter for seven months (at press time), in addition to offering the product to all HAR members.
According to Frank, the ability to offer his clients a well-put-together newsletter, branded with his information, has given him an advantage over other real estate professionals in his market.
“The Housing Trends eNewsletter is by far the most detailed, in-depth newsletter on the market,” says Frank. “The newsletter is all about real estate, all the time, and it provides an assorted selection of information as well as real estate trends that are important to today’s consumer.”
The monthly e-newsletter enables consumers to easily locate the information they are looking for—whether it be housing data pertaining to specific states, economic or housing indicators, monthly sales statistics, consumer news or a daily real estate market outlook.
“The newsletter provides content in an easy-to-understand format that gives consumers the ability to drill down and search for additional information on their own,” says Frank. “Not only is the content top-notch, but the video capabilities within the newsletter are phenomenal as well.” The 1 Minute Housing Market Video Report provides consumers with a quick, up-to-date video that covers the latest trends within the industry.
With over 2,800 contacts in his database, staying in front of his clients is crucial for Frank, and the Housing Trends eNewsletter, he says, makes it easy.
“Each newsletter is branded with my information, including my e-mail address, my phone number and a link to my website, making it easy for clients and new prospects to get in touch with me should they need additional information,” says Frank.
From the beginning, Frank has been impressed with how easy it is to distribute and share the newsletter on a monthly basis.
“I am alerted as soon as the newsletter is up and ready, and with just a few clicks of the mouse, I can cut and paste the content into a mail merge e-mail program and distribute it to each of my contacts.”
Not only does Frank send the newsletter through e-mail, he also uses the information as an integral part of his social media efforts.
“In addition to posting a banner on my website that links to my personalized newsletter, I can copy any of the information from the newsletter and paste it in my blog, add it to Facebook or share it on Twitter,” explains Frank. Being able to disseminate the information quickly and to an infinite number of people has created a viral marketing platform through which the information consumers are seeking can be accessed and shared.
“The Housing Trends eNewsletter is a great newsletter that is well-received by my clients,” he says. “It is the one tool that agents should have in their toolbox as it provides an excellent opportunity to stay in touch with clients. Not only is the information well put together, but it provides value across the board.”
For more information, visit www.frogpond.com.
