RISMEDIA, May 21, 2010—Point2 Technologies Inc. and Trader Corporation announced a new partnership to transmit, through a live data feed, property listings from Point2 to homeTRADER.ca, one of the fastest growing real estate search sites in Canada and a destination increasingly popular for its consumer friendly interface and rich content.
The partnership further extends Point2’s position as the leader in real estate listing syndication in Canada, and provides consumers coast to coast with one more key venue to browse tens of thousands of listings offered by the Point2 Agent user base across the nation, and by progressive real estate organizations such as the Association of Saskatchewan REALTORS®, in a timely fashion.
“Our site is a comprehensive real estate search destination that supports consumers in finding the right place to live. The site showcases property listings, as well as other practical information like maps, and neighborhood amenities powered by Yellow Pages directories,” said Geneviève LeBrun, Vice President Marketing, TRADER Corporation. “Our partnership with Point2 allows homeTRADER.ca to extend its property listings content across Canada for the benefit of its 200,000 unique monthly visitors.”
“As more real estate professionals are opting to post their listings on various websites to maximize exposure to buyers, data accuracy and timeliness becomes a key concern. Hundreds of MLSs and Associations in the U.S., and now in Canada, are approaching the issue through technology, namely data syndication,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “In effect, syndication brings a new level of quality control and marketing power to the real estate profession.”