RISMEDIA, June 7, 2010—With social media becoming such a hot topic in real estate over the past 12 months, many are wondering if and how it fits in with traditional media, such as print.
To that end, Scott Dixon, president of the Real Estate Division of Network Communications, will lead an expert panel that will discuss this very topic – Integrating Print Advertising and Social Media – during RISMedia’s Leadership Conference, scheduled for Wednesday and Thursday of this week.
Dixon was named president of the Real Estate Division of Network Communications, Inc. (NCI) in 2004. NCI is the largest publisher of advertiser sponsored, free to the consumer, real estate information in the country. Dixon is responsible for the sales and profitability of the company’s flagship product, The Real Estate Book®, as well as its New Home Finder brand, which serves the builder community, and its Mature Living Choices brand, which serves the active adult segment of the market. Prior to joining NCI in 1995, he was employed by Digital Equipment Corporation in a variety of managerial positions including product business planning, district business manager, industry business manager and marketing support manager.
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