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RISMEDIA, July 26, 2010—Mobile Real Estate ID is the latest mobile solutions provider selected by Leading Real Estate Companies of the World to provide services to its 600 member firms. The alliance is part of the network’s Leading Real Estate Solutions division, which identifies leading-edge real estate products and services for its member brokers.

Mobile Real Estate ID’s unique Mobile platform, Mobile Real Estate ID (MRE ID), allows real estate firms to leverage all the capabilities of today’s advanced Mobile Devices in order to promote their brand, agents and listings. Through the combination of SMS and Mobile Web, home buyers can access property information, pictures and the agent’s contact information directly on their cell phone via text message. Simultaneously, that buyer’s contact information is captured and sent directly to the listing agent. In addition, home buyers can search the entire MLS via a Mobile Website which is formatted for all Mobile Devices with Internet access. Brokers and agents can utilize the portal to create a mobile database for each property listing the firm or agent has.

“Mobile Real Estate ID is an effective combination of traditional point-of-purchase marketing and Mobile technology,” notes LeadingRE Vice President Phil Edwards. “It gives home buyers instant access to home information, while informing agents when someone has interest in one of their listings in real time.”

“More people are accessing information on their Mobile devices than ever before. Our cutting-edge platform was designed to ensure that the real estate brand and all the listing information and content associated with it formats appropriately for all Mobile Devices,” notes Seth Kaplan, president, Mobile Real Estate ID.

For more information on Mobile Real Estate ID, visit or contact Seth Kaplan at 914-909-6710. For more information on LeadingRE, visit