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RISMEDIA, September 27, 2010—Recognizing the giant leap mobile technology and the mobile Web has taken in the past year, the California Association of Realtors (CAR) has selected Mobile Real Estate LLC as its mobile technology sponsor of the 2010 CAR Realtor Expo, scheduled for October 5-7 at the Anaheim Convention Center.

As part of their agreement, Mobile Real Estate will power a number of mobile technology initiatives, including the conference’s mobile website, gateway app and text messaging solutions to be used pre-, during and post expo. For more information or to download the mobile app, visit from your mobile phone.

In addition, Mobile Real Estate will also lead the mobile Web, SMS and QR Code technology efforts that will be used throughout the Expo in order to help educate attendees through the use of practical applications.

“We are very excited about this year’s CAR Expo and the opportunity to play a larger role than simply exhibiting,” says Seth Kaplan, president of Mobile Real Estate. “Events such as these provide a great opportunity to subtly educate and engage those in attendance on the practical uses of mobile technology by integrating the technology throughout the event. It should be fun and will prove to be very practical for use during the Expo.”

What’s more, John Lim, founder and CEO of Mobile Card Cast, parent company to Mobile Real Estate, will be participating in the October 5 panel “Tech Tuesday’s” 2010’s Hottest Tech Trends as the mobile expert.

Lim will also lead the Mobile Marketing Trends session on October 6, where he will discuss the many new and exciting ways mobile can help Realtors connect with buyers, sellers and renters.

Lim, founder and CEO of Mobile Card Cast Inc, is one of the nation’s leading next-generation business visionaries. With corporate headquarters near New York City, Mobile Card Cast Inc. is the preeminent mobile technology marketing firm that delivers on the promise of increased exposure and stronger customer relationships through the pervasive and persuasive power of mobile media.

Leveraging his varied and valuable experiences in a successful 12-year professional career in mobile telecommunications and marketing, Lim has developed cutting-edge interactive technology to deliver the marketing power of the mobile world to both the SME sector along with major corporations. Using his technical expertise and marketing intuition, Lim has developed an innovative business technology that bridges the gap between traditional advertising and executing the sale.

Session Information:

Tuesday October 5th 2010, 1:45 – 3:15 p.m.

2010’s Hottest Tech Trends (panel)
A little inspiration goes a long way. Come hear some of today’s hottest trends in technology and spark some ideas to take back to your office.

Wednesday October 6, 2010, 2 – 3 p.m.

Mobile Marketing Trends
Hear new and exciting ways you can use your smartphone to connect with buyers, sellers, and renters.

For more information or to download the mobile app, visit from your mobile phone.

For more information about Mobile Card Cast, visit