RISMEDIA, October 25, 2010—If you want to be more successful and profitable, you need to keep up with the latest economic and industry trends—especially in this challenging market. The NATIONAL ASSOCIATION OF REALTORS® (NAR) is your go-to resource for current and historical industry-related information. For more than 50 years, NAR has collected detailed data and conducted surveys on all aspects of real estate trends and transactions—not just national and regional data on home sales and sale prices, but on macroeconomic, job market and interest rate conditions as well.
“NAR Research provides brokers with information on trends and changes in the real estate market that is particularly important to their business,” says Paul Bishop, vice president, NAR Research. “Armed with a better understanding of who their clients are today and also into the future, brokers and their agents can better anticipate market conditions and strategically plan.”
Quick, Easy Access to the Latest Research
NAR Research’s page on REALTOR.org (www.REALTOR.org/research) makes it easy to get a quick overview of the latest industry news and views, through quick-hitting commentaries, podcasts and videos. Click on the Economist’s Outlook link in the left navigation bar for immediate access to economists’ commentaries, forecast updates, quick summaries of the latest news and multimedia presentations. You can check back daily to find out what NAR’s experts are saying about the economy, the housing market and other factors that impact your business. A particularly popular update is the monthly video posted by Lawrence Yun, chief economist and senior vice president of Research, which provides a good synopsis of each release of Existing-Home Sales Data.
For even more immediate access to information, you can connect to NAR Research’s social networking pages. Become a fan of NAR Research on its Facebook page (www.facebook.com/pages/NAR-Research) or follow NAR Research on Twitter (twitter.com/NAR_Research) to receive regular updates on the latest economic indicators, forecasts and videos, as well as a schedule of monthly webinars on a variety of topics.
Premier Housing Statistics
NAR Research’s page also provides a snapshot of housing indicators, along with Forecast Updates posted every Friday. There are also links to housing and economic statistics, including Existing-Home Sales and Pending Home Sales. The Existing-Home Sales Series is the premier measurement of the residential real estate market in the country. NAR also produces the Pending Home Sales Index, a leading indicator of housing activity, which is released in the first week of each month.
And as a member of NAR, you also have access to comprehensive state and local market information. Updated on a quarterly basis, Local Market Reports provide a concise overview of what’s going on in 150-plus metro areas, with economic and housing data, such as foreclosure and delinquency.
You can also access surveys of REALTOR® Sentiment/Regional Vice Presidential Reports—a collection of results from NAR’s most recent REALTOR® Confidence Index that includes commentaries from NAR’s regional vice president for that region. These monthly reports provide a closer look at the buzz on the street for each of the regional housing markets, including important indicators, such as distressed properties and number of cash buyers.
NAR offers a number of other research products and tools to meet a variety of needs, including information-packed surveys, reports, brochures and Research Profiles.
The 2010 NAR Member Profile and 2010 NAR Commercial Member Profile reports describe the business characteristics, business activity and demographic characteristics of NAR members to help you plan your business, marketing and recruitment strategies. The NAR Profile of Home Buyers and Sellers discusses today’s home buyers and sellers—who they are; how they are buying, selling, and financing homes; and how they use real estate professionals.
Visit www.REALTOR.org/Store to download a copy of these profiles free of charge or purchase a hard copy at cost, thanks to NAR’s Right Tools, Right Now initiative.