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RISMEDIA, November 15, 2010—Prudential Real Estate and Relocation Services (PRERS), a Prudential Financial, Inc. company announced the affiliation of Carolina Sun Real Estate. The company, formerly affiliated with GMAC Real Estate, will operate as Prudential Carolina Sun Real Estate serving Isle of Palms, Sullivan’s Island, Mount Pleasant, Summerville and the greater Charleston area.

Broker/owner Sean Leighton said he chose Prudential Real Estate and Relocation Services for its international brand recognition, sizeable referral network and technology advantages, among other qualities. “We’re excited about our transition to Prudential,” Leighton said. “Our company has always strived to provide consumers with a superior level of service and understand the value a franchise offers. There is no more valuable brand than Prudential. For years, the Prudential brand has had a great reputation in the Charleston market, and we are excited about continuing that tradition.”

According to the company, Prudential Carolina Sun Real Estate is a full-service real estate brokerage founded in 2005, now operating with more than 35 sales professionals and support personnel. Within its first two years, the company earned four referral awards from GMAC and was recognized nationally by GMAC for company growth.

Leighton said Prudential Carolina Sun Real Estate succeeds because of its customer commitment and its use of technology to continuously improve service and competitive advantages. “From the very beginning we developed and implemented state-of-the-art systems in our office which has now helped us lead the way in innovative real estate office operations and quick response to our customers and clients. This technology and service has also allowed us to reach a larger market of buyers to ensure our success during the turn of the market.”

Leighton said his customers and company alike will benefit from PRERS’ Online Advantage lead-generation and customer-contact systems, and from its significant presence on Internet search sites. “Combining our current technology with Prudential’s tools places us that much farther ahead of the curve allowing us to offer our clients the best service in today’s challenging real estate market.”

Prudential Carolina Sun Real Estate’s successful referral business has enabled the company to capitalize on the influx of corporate transferees to the bustling Charleston area. Leighton said his company will benefit from Prudential Real Estate’s significant relocation and referral networks. “We are now plugged into a network of the finest real estate brokers in the country,” he said.

Earl Lee, president of Prudential Real Estate and Relocation Services welcomed Prudential Carolina Sun Real Estate to the Network. “Sean and his company work hard for their customers and have earned a solid reputation for service, innovation and sound business values,” Lee said. “They are a terrific addition to our family of affiliates.”

Leighton said he sees ample growth opportunity and is always looking for top sales professionals to help the company reach its objectives. “Our company provides an ideal environment for leading agents who want to further their careers in residential real estate,” he added.

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