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RISMEDIA, December 3, 2010—The “PR People Awards” recognized David Siroty, vice president of North American communications, Coldwell Banker Real Estate LLC, as the 2010 “Lemonade Maker” at a luncheon at the National Press Club in Washington, D.C., hosted by PR News. The “Lemonade Maker” award recognizes the achievements of a public relations professional over the past year who overcame hurdles to achieve remarkable PR success.

“David Siroty is an incredible public relations leader who has empowered our brokers and agents to share positive news about their local markets despite a challenging industry and media environment,” said Michael Fischer, chief marketing officer, Coldwell Banker Real Estate LLC. “We take our role seriously as a real estate leader and work with the media so that they have the resources and information they need to cover the housing market. We believe public relations is a critical part of marketing and helps to drive business leads and awareness for our brand.”

To combat the national sentiment of doubt and uncertainty surrounding real estate, Siroty led an integrated public relations campaign to reframe the discussion of the housing sector. This included highlighting the Coldwell Banker Real Estate legacy of more than 100 years of service, its network of outstanding professionals and its innovations paving the way for real estate in the future. In addition, the public relations team and agency of record, CooperKatz, communicated the positive aspects of housing both on a national level and also helped to support Coldwell Banker affiliated companies in their efforts to deliver informative and timely messages locally so that consumers could make smart and educated decisions about their housing needs. Coldwell Banker Real Estate was featured in over 3,500 media placement outlets in 2009, and is tracking to surpass that number in 2010.

Siroty led public relations efforts for numerous initiatives including the Coldwell Banker Home Listing Report (HLR), a snapshot study of hundreds of the most expensive and affordable real estate markets around the world as well as the successful launch of the Coldwell Banker On Location YouTube channel, which has received more than two million channel views.

Prior to being promoted to vice president of North American communications, Siroty was senior director of public relations for Coldwell Banker Real Estate LLC. He has been with Coldwell Banker Real Estate for six years. Siroty spent 25 years in public relations focused on the sports, TV, agency and university industries. He taught public relations for several years and wrote the baseball book, The Hit Men and the Kid Who Batted Ninth.

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