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RISMEDIA, March 29, 2011— Kim Blanton of Crye-Leike Realtors in the Hendersonville, Tenn. area has seen an exceptional increase in listing inventory and sales resulting from Pro Step Marketing’s Short Sale Marketing Plan, Website Design and Social Media strategy.

Blanton, a vice president for Crye-Leike Realtors, is a leader in bringing her clients cutting edge marketing tools and advertising practices that help them sell their homes. Recognizing the shift in the real estate market, Blanton realized having a specific marketing plan to assist distressed homeowners was a necessity in Hendersonville, and turned to Pro Step Marketing for help.

“I believe that this site is extremely beneficial to my business and for homeowners who may be behind on their payments and facing foreclosure.” comments Blanton. “My short sale website can be easily found on many of the top 10 searches for Google in my area, and I feel that is important for homeowners who may be privately looking online for options to avoid foreclosure.” Once the homeowners reach Blanton’s main site, they can obtain valuable information to help them understand what a short sale is, as well as government links and FAQs on why a short sale may be a positive alternative to foreclosure.

Blanton’s marketing efforts with Pro Step have delivered exceptional results. “This system is a great listing tool,” states Blanton. “I would highly recommend this system to any real estate professional who is dedicated to working with distressed homeowners and listing short sales.”

Blanton also feels that the Pro Step Marketing website strategy is a critical key to web success. ”I realized long ago that you cannot simply launch a site and then never add content, as you will eventually fall so low on the search engine rankings that you will never be found.” Blanton believes that the personal experience of Tricia Andreassen—the founder of Pro Step Marketing—is what makes the company unique, providing consumers with the information they need and real estate professionals with the tools that enable them to do their jobs the best way possible.

Andreassen notes that Blanton’s results are exceptional because she follows a specific marketing plan. “It’s really about getting the message out through different marketing channels,” says Andreassen. “A combination of web strategy, farming, media ads, and social media will power the exposure and lead generation.”

Tricia Andreassen is a nationally-recognized leader in the real estate industry as both a web strategy expert and marketing visionary, empowering thousands of REALTORS® to integrate marketing elements into their campaigns. Additionally, Andreassen is recognized as a top national speaker for web marketing and business strategy with the Broker Agent Speakers Bureau, actively speaking at national conventions and holding invitation-only web strategy workshops for top producing REALTORS®. Andreassen is also a regular contributing columnist and writer for RISMedia and a trainer for the NAR Learning Library.

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