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Metropolitan Regional Information Systems (MRIS), the Mid-Atlantic Multiple Listing Service (MLS) that facilitated $33.6 billion in real estate sales in 2011, has selected Imprev, Inc., a leading real estate marketing technology firm to power MRIS’s new “My Marketing Center.”

My Marketing Center will provide a vital marketing tool for MRIS’s “Gen M” (new generation) suite of real-time, integrated business tools, accessible by nearly 45,000 Mid-Atlantic real estate professionals based in Washington, D.C., Maryland, Virginia, and portions of Pennsylvania, Delaware, and West Virginia.

The Marketing Center will provide MRIS customers with free and unlimited access to an integrated suite of professionally designed and simple to create digital and print marketing products and tools including Flyers, eFlyers, Postcards, ePostcards, and Virtual Tours. In addition to supporting marketing and promotional efforts, there’s productivity savings as well, since MRIS customers will pull in real-time listing data – including photos –to create any of the marketing materials without having to re-enter data or upload images, tasks agents already complete when they create the listing.

My Marketing Center will be the fastest way to reach home buyers and sellers with real-time, in-depth marketing information instantly. In seconds, a link to a polished Virtual Tour is posted to Realtor.com or to the agents website, another click and an eFlyer with the broker’s template and branding is posted on Facebook or sent out on Twitter,” says John L. Heithaus, MRIS Chief Marketing Officer, adding, “The faster an agent can respond in today’s digitally-driven economy in real time, the more successful he or she will be to generate more sales commissions.”

MRIS and Imprev also announced that a Premium suite of digital and printable marketing products and tools will made available to MRIS member agents and brokers at a low-cost. The lineup of Premium marketing products is expected to include access to premium Craigslist Display Ads, eCards (electronic Greeting Cards), Brochures, Digital Brochures, Newsletters, eNewsletters and more.

“Agents need three things from any business provider: quality, ease of use and value,” says Renwick Congdon, Imprev CEO and Founder. “At the end of the day, the finished product is what the consumer sees, so the quality of the product must reflect well on the agent and brokerage. Of course, if the agent can’t easily use the system they won’t, and cost is always a consideration. MRIS has addressed all three requirements with the ‘Gen M’ My Marketing Center.”

For more information, visit www.imprev.com.

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