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Last month, real estate brokerage firm, HomeSmart International opened an 800-agent franchise in Denver, Colorado, the company has announced. The nationwide company based in Phoenix, Arizona recently began franchising by offering what it calls an attractive business model, with a focus on increasing its level of real estate professional knowledge and attentiveness to customer service.

According to the company, since opening in January 2000, HomeSmart has had tremendous success by growing to over 6,500 agents. This growth has, according to the company, positioned HomeSmart to rank as one of the largest real estate brokerages in the Southwestern United States and among the top five brokerages in the country based on the number of agents, according to the release.

Denver franchise owner Brad Smith has more than 30 years in the real estate business. Smith felt that affiliating his concept, Home Real Estate, with HomeSmart International was the best way to take his business to the next level. The franchise operates as HomeSmart Realty Group and has offices in Centennial, Lakewood and Westminster.

“Following an extensive international search to provide our agents with the right tools, technology and support systems they need, we are proud to say our partnership in franchising with HomeSmart International delivers just that and more to our agents,” says Brad Smith, franchise owner of HomeSmart Realty Group. “Our agents and their customers will truly benefit with this Smart move!”

HomeSmart emphasizes the importance of being aware of client needs and exceeding their expectations, which in turn builds strong relationships with the buyers and sellers in every market. HomeSmart’s proprietary software also puts its franchise partners ahead of the curve. Created by Founder and Chairman Matt Widdows and his development team, the reputable systems are proven to save business owners huge costs attributed to web hosting, lead generation and back office systems. This allows the franchise owners to provide the technology to their agents for free while allowing them to keep 100 percent of their commissions. Other advantages to HomeSmart’s franchise program include a virtual receptionist, generous fee structure, and a full suite of branding and marketing products, the company stated.

“It is with great excitement that we announce the move to join forces with Home Real Estate, Brad Smith and over 800 tremendous agents servicing clients in the Greater Denver area,” said HomeSmart International CEO and President Chuck Lemire. “HomeSmart has built its reputation on exceptional customer service with our unique franchise package that gives our brokers and agents a competitive advantage in this industry.”

Earlier this year, HomeSmart launched a number of franchises in California, Arizona, Utah and now Colorado, and will soon be operating in six states. The brokerage also has international operations in Beijing, China. Their goal is to open franchises in the top metropolitan cities across the United States.

For more information on HomeSmart, visit www.homesmartinternational.com.

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