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Despite the down market that is affecting real estate across the country, Liz Papenbrock in Jacksonville, Fla., has seen a dramatic increase in business from her online resources. Papenbrock attributes much of her success to the advanced Web marketing strategy developed by Pro Step Marketing, which includes both a traditional website and a short sale marketing website.

“I began working with Pro Step Marketing four years ago when Tricia Andreassen (Web marketing coach and CEO of Pro Step Marketing) did a webinar introducing their Short Sale System,” says Papenbrock. “I immediately signed on, and have never regretted it. Within a few weeks, I also moved my main website to Pro Step. Whether I am sharing my website with clients, friends, or other REALTORS® – I always receive compliments. And, the websites work!”

Papenbrock put all of her knowledge and tools into producing a cohesive marketing system that would be highly visible to online users and still generate sufficient leads. The real estate marketing strategy, design and implementation firm took all of Papenbrock’s resources, and her frustrations with her original Web system, and integrated them into a new, seamless marketing plan that would benefit her and increase business.

“We created a specific strategy that addressed Liz’s target market. A key part of this strategy is understanding the needs of the seller. Today’s economic conditions are leaving homeowners behind on their mortgage payments, underwater and even facing foreclosure. Her website allows sellers to get the information they need to make an informed decision and look at their options,” says Andreassen.

“The Pro Step Marketing System is turn-key and integrates the website with advertising and printed material,” says Papenbrock. “While the staff is willing to do everything for you, they encourage their clients to become actively involved in their websites. I feel this is the last website I will need in my real estate career. Most importantly, I always have the feeling that Tricia and the entire staff genuinely care and want to help each client become more successful in their business.”

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