Carrington Real Estate Services, LLC, a corporately owned and operated national brokerage, recently announced its launch of RealSatisfied, a service management platform which delivers customer feedback data to real estate agents in real-time and allows them to post those reviews on their online agent profiles. This initiative accomplishes two important goals: encouraging Carrington agents to consistently provide real estate consumers with the best possible experience, and empowering them to maximize positive reviews to promote their capabilities and strengthen their personal brand among online real estate shoppers.
At the close of each transaction by an agent, RealSatisfied sends the home buyer and/or seller an invitation to complete a customer satisfaction survey detailing their experience and reviewing the service they received. The survey results are then sent to the agent, who can review the feedback and integrate it as a testimonial on their agent profile at www.carringtonrealestate.com as well as their Find-a-Realtor® profile on realtor.com® using the site’s free HyperSocial™ tools. Feedback is also sent to Carrington’s office managers, providing a valuable resource for overseeing agent productivity, evaluating individual and branch performance, enhancing training and education efforts, and managing customer issues quickly and effectively.
“The majority of today’s real estate buyers and sellers utilize the Internet when looking for an agent, and online reviews play an important role in the decision making process for these consumers,” says Carrington Real Estate Services Executive Vice President and Head of Global Operations Wendy Forsythe. “Engaging with RealSatisfied means that our agents can showcase their client-validated capabilities – along with the unparalleled service and local market expertise Carrington is known for – to the online community. This is the latest example of Carrington’s use of technology to empower our agents, helping them to achieve their full potential while remaining focused on exceeding the needs of today’s consumer.”
According to the company, adding RealSatisfied into its arsenal of agent resources demonstrates Carrington’s commitment to providing real estate sales professionals with everything they need to achieve success in a competitive market. The company is dedicated to REfueling careers in real estate, a philosophy that concentrates on the four key principles creating FUEL for business: ‘Fabulous fundamentals’ including access to the latest technologies, training and marketing resources available to its agents, Unparalleled service to consumers, Exceeding expectations of buyers and sellers, and Leveraging opportunities.
Enabling agents and their managers to access the critical feedback available through RealSatisfied supports both the U and E in FUEL.
“We are proud to welcome Carrington Real Estate Services as a RealSatisfied customer,” says Jeff Turner, RealSatisfied President, North America. “Carrington shares our belief that there is significant value in customer satisfaction data – information that can be leveraged to enhance the experience of consumers and real estate agents alike. The company’s decision to incorporate RealSatisfied into its portfolio of agent resources validates Carrington’s commitment to delivering the highest quality real estate experience possible.”
For more information, visit www.realsatisfied.com.
