A recent holiday survey shared insights on the role mobile plays in holiday shopping, and specifically for millennial shoppers.
The Annual Holiday Shopping Survey, conducted by Wanderful Media™, the company behind the Find&Save® cash back shopping app, revealed that of the millennial holiday shoppers, 92% said they use their mobile phones while shopping, compared to 73% of all shoppers who were surveyed. All shoppers, including millennials, primarily use mobile to find deals, coupons and/or promo codes for stores nearby; compare prices from other stores or online; and find store locations.
The survey also found mobile shopping apps are popular, since 78% of millennials said they are willing to use shopping apps this holiday season – compared to 67% of all shoppers surveyed.
More than 80% of millennial holiday shoppers said they are interested in mobile app notifications on holiday sales, while about 65% of all surveyed either receive – or would consider signing up to receive – mobile alerts on the latest deals.
While 57% of all surveyed prefer to shop alone, millennials are 94% more likely than all others to shop with friends or family members.
Other key findings include:
Most shoppers, and nearly all millennials, are willing to submit receipts for rebates.
About 72% of all the shoppers surveyed, and 79% of millennials, would be motivated to take a photo of their receipts with a mobile phone and submit it for a rebate of $10 or less.
For a rebate of $5 or less, 56% of all shoppers, and 64% of millennials, would take a photo of their receipts.
Holiday spending is lower among millennials
Nearly half (49%) of shoppers surveyed plan to spend at least $500 on holiday shopping this year, while closer to one-third (36%) of millennials plan to spend at least $500.
Significant difference on where millennials look for holiday sales
While all holiday shoppers surveyed said newspaper circulars (weekly ads bundled in a newspaper) are the best source of information for finding holiday sales, millennial shoppers ranked newspapers much lower and said emails from stores are the best source.
All Holiday Shoppers:
- Newspaper circulars (weekly ads bundled in a newspaper)
- Emails from stores
- Ads delivered by mail
- Television commercials
- Websites or apps that show sales from multiple retailers
- Friends, word of mouth
- Online store circulars
- Individual retailer websites or apps
- Social media (Facebook, Twitter…)
Millennial Holiday Shoppers:
- Emails from stores
- Websites or apps that show sales from multiple retailers
- Social media (Facebook, Twitter…)
- Individual retailer websites or apps
- Friends, word of mouth
- Ads delivered by mail
- TIE: Online store circulars
- TIE: Television commercials
- Newspaper circulars (weekly ads bundled in a newspaper)
“The results from our annual holiday shopping survey are aligned with what we are seeing from shoppers using the Find&Save app to get cash back and find deals at stores nearby,” said Ben T. Smith, IV, CEO of Wanderful Media. “Last month we already saw a 18x jump in receipt submissions for cash back, compared to what we saw during the holiday season last year. We expect that number to surge this month and next, with a steady upturn in 2016 and beyond as shoppers increasingly turn to their mobile devices when deciding where and when to shop.”
Access to the full stats report here: aytm.com/stats/BF2015.
