Century 21 Real Estate LLC announced recently that Marty Rodriguez of the Marty Rodriguez Team of CENTURY 21 Marty Rodriguez in Glendora, Calif., is No. 1 and Dania Perry of CENTURY 21 Jim White & Associates in Treasure Island, Fla., is the No. 2 sales volume producer in the National Association of Hispanic Real Estate Professionals’ (NAHREP) Top 250 Latino Real Estate Agents report, with more than $174 million, respectively, in 2015. Ricardo Acevedo of Acevedo Team of CENTURY 21 King in Rancho Cucamonga, California, was ranked No. 13 in overall sales volume by a Latino sales associate.
Among Latino sales associates ranked by total number of transactions, the CENTURY 21® brand had 38 of the Top 250 nationwide, including three individuals ranked among the Top 21. In addition to the Rodriguez Team (No. 6 by transactions) and Acevedo (No. 15), Alicia Treviño (No. 21) of CENTURY 21 Alicia Treviño, REALTORS® in Mesquite, Texas, was ranked among the top 21 Latino residential real estate sales associates in the United States. Other notable CENTURY 21 affiliated professionals were ranked among the Top 50 by transactions, or the top 20 percent: Roberto Castillo of CENTURY 21 World Connection in Miami, Fla. (No. 30), Michelle Fermin of CENTURY 21 North Shore in Reading, Mass. (No. 32), Martha Corral of CENTURY 21 Affiliated, in Aurora, Ill. (No. 39), and Jesse Pastrana of CENTURY 21 Pastrana, in Edina, Minn. (No. 44).
“Quite simply, multiculturalism is America, and the CENTURY 21 brand is multiculturalism,” says Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “I couldn’t be more proud of Marty, Dania, Ricardo, and Alicia, and all of our affiliated sales associates who made the list. They know, and we know, that empowering CENTURY 21 System members to serve multicultural home buyers and sellers is no longer a niche. Serving diverse markets is good business, and another sign that our iconic brand is committed to reflecting all of the faces of the consumers it serves in local markets across the globe.”
The news comes on the heels that in the last year alone the CENTURY 21 System has bolstered its focus to deliver products and services to the Hispanic community. They include:
- A partnership with a full-service Hispanic and digital agency, Pólvora Advertising, to further concentrate on meeting the unique needs of the diverse Latino communities in an honest and authentic manner.
- The exclusive real estate brand sponsor of the NAHREP “53 Million & One Nuevo Latino Tour.”
- A revamped Spanish-language website – century21espanol.com – to include features like a “search by schools” function and interactive mapping, all designed to make it easier for Spanish-speaking consumers to engage with CENTURY 21 sales professionals.
- Agent-centric advertising placed on the 2015 Latin Grammy awards this past November.
“This work bolsters the company’s long-standing tradition to champion multiculturalism within the real estate industry and the core belief that Latino culture and homeownership are inseparable,” adds Davidson. “The programs and sponsorships allow us to better align our mission and goals with sustainable home ownership in the Hispanic community and to bring Latino entrepreneurs into the business of real estate.”
For more information, visit www.century21.com.