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In the following interview, Matthew Krac and Shane Franko of Sellstate Partners Realty, LLC talk prepping your team, educating consumers and attracting new talent.

matthew_kracMatthew Krac

shane_frankoShane Franko
REALTOR®,  Partner/CEO

john_monaghanJohn Monaghan
Sellstate Partners Realty, LLC
Hollywood, Fla.

Region served: Dade, Broward and Palm Beach Counties, Fla.
Years in real estate: 12
Number of offices: 2
Number of agents: 45
Secret to effective time management: Time-blocking and a good CRM
Can’t-live-without technology tool or app: Office 365, Google Drive and Inside Real Estate

What makes your company unique in today’s market?
The No. 1 thing that makes us unique are our well-trained professionals. We consistently invest in our agents with the latest sales training and technology tools. What’s really great is the support we get from Sellstate. It coincides perfectly with our vision and innovation.

How are you prepping your team to tackle today’s challenges?
Tackling today’s challenges comes down to company culture, leads and accountability.

How do you educate consumers on today’s buying opportunities?
High-tech, high-touch real estate. Once we’ve identified the buyer’s interest, we pound the pavement with phone work, face-to-face meetings and dig deep to uncover the best on-market and off-market opportunities. We stay relevant in the market with a strong network of producing brokers and leverage these relationships to provide our buyers the best opportunities.

How are you attracting new talent to your team?
Attracting new talent is all about leadership by example, personal growth by design. The word is out; in Sellstate, we have one of the best business models in the industry with high payouts, residual income, excellent training and a unique company culture.

For more information, visit