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Several New York City-based real estate brokerages have joined the StreetEasy® Premier Broker program, including BOND Real Estate, The Corcoran Group, Douglas Elliman and Nest Seekers, the Zillow Group company recently announced. Premier Broker is an enterprise-level program that enables brokerages to purchase buyer leads and distribute them to their agents, as well as to streamline management of those leads with a CRM, training and more.

“Brokerages are incredible partners for us and Premier Broker allows StreetEasy to offer tools and services that are tailored towards the needs of brokerages and teams for the first time,” says Susan Daimler, general manager of StreetEasy. “This program is a tremendous opportunity for both brokerages and their agents to better understand how to convert internet leads and provide the best experience for buyers, and we’re excited about this strong adoption on StreetEasy since launch.”

“For agents interested in identifying new opportunities for developing their business, they see this as a potential tool that can expand their customer base,” says Pamela Liebman, president and CEO of The Corcoran Group.

“One of our priorities is to provide agents with the support they need to stand out and leverage technology that helps them conduct and grow their businesses as efficiently and effectively as possible,” says Noah Freedman, principal broker at BOND Real Estate. “Premier Broker naturally aligns with this priority. It’s a new way for us to facilitate connections with buyers, and we think BOND agents are very well equipped to capitalize on this opportunity.”

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