In a departure from its paid method, The New York Times will soon offer its real estate section on NYTimes.com free to brokers, the publication recently announced. The change comes as a result of a partnership with the Real Estate Board of New York’s (REBNY) Residential Listing Service, which will syndicate its listing on NYTimes.com.
“New York City is home to the most lucrative, fast-paced and unpredictable real estate market in the world,” says Andy Wright, senior vice president of Advertising for The New York Times Company. “For decades, buyers, brokers, developers and curious readers have turned to The Times to keep up with industry news, seek guidance on how to choose the best property and discover more about living here. Adopting REBNY’s syndication feed means that our listings will be as comprehensive as our coverage, making The Times’ Real Estate section the definitive source for everything you need to know about New York real estate.”
“These expanded listings will be a service to our readers that perfectly complements the newsroom’s goal of providing comprehensive coverage and guidance on how to navigate an often bewildering real estate landscape,” says Vivian Toy, editor for Real Estate News at The Times.
“The Real Estate Board of New York and The New York Times have both served the City since the 19th century,” says John Banks, president of REBNY. “Today’s New York City renters and home buyers will benefit from expanded access to the most accurate listing information powered by this natural and significant partnership. This agreement supports our commitment to meet the ever-evolving needs of the real estate consumer as well as our industry.”
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