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Zillow Group has introduced a dashboard for property managers and marketers, Rental Inform™, now in beta for selected users, the company recently announced. The cloud-based dashboard helps property management companies make more informed decisions by offering the company’s exclusive, real-time rental market and aggregated consumer insight data.

“Rental Inform will provide our valued property management partners with exclusive data to help them understand real-time consumer and economic trends, customized for their local market,” says Michael Sherman, vice president of Rentals at Zillow Group. “The first of its kind in the rental category, this platform offers access to Zillow Group’s proprietary search data to help marketers make more informed decisions about their business. This level of competitive and consumer intelligence is unmatched in the industry today, and we’re excited to bring this new dataset to our clients.”

Powered by aggregated search data from millions of renters on Zillow Group’s Rental Network, as well as by Zillow Group’s unique economic insights, Rental Inform includes a wide range of data to help marketing professionals and property managers identify business opportunities. The platform includes tools to help marketers better understand consumer preferences—for example, what type of floor plan, amenities or price point is most desired in an area—as well as insights to the current rental market and pricing trends. Rental Inform allows marketers to view and compare currently listed apartments by type and location. This competition view shows marketers traffic volumes across listings in a given region, helping them understand what type of community prospective renters are interested in within a given geography.

The company announced the dashboard at its third annual Multifamily Forum in Miami. The dashboard will be available soon to all who participate in Zillow Group’s Rent Connect.

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