Realtors Property ResourceÂ® (RPRÂ®) has announced the results of its recent 2018 REALTORÂ® Mobile Usage Report, which includes findings from a survey of more than 500 REALTORSÂ® about the way they use smartphones and tablets in their work lives.
According to the report, REALTORSÂ® have become increasingly more reliant on their mobile devices for work-related tasks. REALTORSÂ® stated that using a mobile device to accomplish day-to-day tasks during the work day is very important, growing to 85.28 percentâ€”up 10 percent from 2017.
When asked to rate how often (â€śfrequentlyâ€ť to â€śalwaysâ€ť) they perform specific tasks using a mobile device, REALTORSÂ® cited client communication (93.6 percent), housing research (70.7 percent) and social media (70.65 percent) as their top three uses, compared to other real estate-related tasks, such as home showings (62 percent), contact management (60 percent), financial calculations (56 percent), photography (49 percent), and mileage/expense tracking (50 percent). Videography and presentations ranked at the bottom in terms of tasks, coming in at 26 percent and 17 percent respectively.
Other notable survey findings include:
- In 2018, 33 percent of respondents said they spend more than seven hours per workday on their mobile devices, compared to only 18 percent in 2017.
- A large majority (66 percent) of REALTORSÂ® surveyed use tablets, many of which prefer iPads over other brands. Of that group, more than 50 percent use their tablet â€śfrequentlyâ€ť or â€śalways.â€ť
- Survey respondents revealed their favorite mobile apps, including RPR, Homesnap, Zillow, ShowingTime, Realtor.com and a variety of MLS apps.
â€śConsumers rely on REALTORSÂ® to keep a pulse on the housing market in particular areas, and are often expected to produce insights on the spot,â€ť said Reggie Nicolay, RPR vice president of marketing. â€śWith a smartphone or tablet, REALTORSÂ® can provide experiences that are convenient, quick and personalized – allowing them to meet and anticipate those asks.â€ť
RPRâ€™s recent product update introduced a seamless Buyer Tour interface and report option for its app. The tool allows agents to select listings, determine the order with which to tour them, and then create a client-friendly report to share with buyers. The new Buyer Tour Report includes a map of selected properties on the reportâ€™s cover page, a side-by-side view of included properties, and a details page for each property, as well as the agentâ€™s photo, contact information, and any additional photos or notes about the property.
RPRâ€™s release also included the completion of an Esri data refresh, which includes more than 1 billion new data points. According to RPR, Esri data plays a critical role in empowering the real estate data and reporting siteâ€™s commercial trade area analyses, federal and local economic area reports, and residential neighborhood statistics.
View the full report here.
For more on RPR, visit blog.narrpr.com.
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