Berkshire Hathaway HomeServices Fox & Roach, REALTORSÂ® has announced the launch of the Agent Center for Excellence (ACE), a marketing technology platform and agent resource center. An agent intranet (powered by Reliance Network), CRM (by Contactually), lead management, listing alerts (by RealScout), marketing tools and websites (also by Reliance Network) are included in the platform. ACE was launched in the Lehigh Valley, Pa., area, this month, with a company-wide rollout expected by the end of January.
“Our primary goal is to help our agents form stronger relationships with their clients,” says Rajeev Sajja, vice president of Digital Innovation at Berkshire Hathaway HomeServices Fox & Roach, REALTORSÂ®. “After nearly two years of research, we realized investing in a best-in-breed approach was the only way to continuously provide agents with the most advanced technology to maximize their business. As agents begin utilizing ACE, they will find running their day-to-day business is easier, more effective and highly efficient.”
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