HSA Home Warranty provides protection and convenience to buyers and sellers alike
Brennan Buckley, president of Iowa Realty in West Des Moines, Iowa, has worked in the real estate industry since 2006. In those 12 years, he’s spent eight as the senior vice president of Marketing for Iowa Realty, working tirelessly to grow his team to over 800 agents. If one of them had to describe Buckley in one word, it would be driven.
Today, Iowa Realty has 14 offices serving Des Moines, Cedar Rapids and Iowa City. The company also has a franchise network that puts it in 40 additional communities across Iowa and employs another 200 agents.
Like Buckley, any good real estate professional knows that marketing should be a key part of what they’re doing every day—and that’s true at Iowa Realty, where a majority of the company’s resources are spent connecting with potential homebuyers and sellers through television and print advertising, as well as a variety of digital platforms.
With his strong background in marketing, Buckley understands the power of being able to provide an excellent home warranty to a prospective homebuyer. That’s why Iowa Realty has been working with HSA Home Warranty for over nine years.
“Iowa Realty has had a relationship with HSA for many years, and their ability to provide an excellent product with the service to back it up is the reason we enthusiastically offer this to our buyers and sellers,” says Buckley.
He explains that, for home sellers, an HSA warranty may make their home more marketable because it provides coverage while the home is on the market.
“For buyers, an HSA warranty provides security and convenience,” says Buckley. “Security in having coverage to help cover issues that might arise in the first year of homeownership, and convenience in knowing that a covered issue will be taken care of quickly and as painlessly as possible.”
Real estate transactions have become incredibly complex in today’s market, and, as such, it can be an uncertain process for buyers and sellers alike. Buckley explains that there are simply too many things that can go wrong from the time of listing to the closing date.
“Having an HSA warranty removes some of that uncertainty, and the anxiety that goes with it, which will result in a more predictable outcome for both the seller and the buyer,” he says.
The same local account rep, Rosanne Paul—who Buckley knows on a first name basis—has been handling Iowa Realty’s account for many years. Rosanne’s reputation as a problem solver has made all the difference for the company, says Buckley.
As the head of such a large brokerage, Buckley needs a company that’s not only able to handle high volumes of home warranty requests, but is also able to be responsive. HSA Home Warranty checked both of those boxes for him.
“Overall, the relationship between Iowa Realty and HSA has been a positive one,” says Buckley. “They provide a very good product, and they back it up with the service necessary in today’s uncertain market.”
For more information, please visit www.onlinehsa.com.
Jameson Doris is RISMedia’s blog and social media editor. Email him your real estate blog ideas at jdoris@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.
