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Coldwell Banker Southern Homes has engaged the Adwerx Enterprise Automated Listing Advertising Program to provide comprehensive online visibility for its properties. The advertising platform works with a real estate brokerage’s listing feed to create individual property ads the moment a property goes up for sale.

“One of the keys to our success and longevity as a Texas brokerage is to constantly innovate and add new technology,” says Ann Scoggin, owner of Coldwell Banker Southern Homes. “This program automatically turns listings into ads and provides data on how the homes are being responded to so that agents can share this information with their clients.”

The Adwerx Enterprise Automated Listing Advertising Program was created for busy agents and brokers who want to offer their sellers online ads and don’t have the time or expertise to build their own ad campaigns. Ads featuring homes promoted through this program have been seen over 2.4 billion times. Properties listed by Coldwell Banker Southern Homes will each have a one-week ad campaign as part of the home’s marketing launch. Each advertisement includes a listing photo, agent contact information and brokerage branding. The ads generate interest from potential homebuyers by appearing on the websites and mobile apps they visit most.

Coldwell Banker Southern Homes has been in business for over 30 years and has offices in Beaumont, Crosby, Lumberton and Port Neches. The firm has a total of 90 agents and brokers serving the Southeast Texas market.

“Digital ads are an important part of the modern agent’s toolkit,” says Jed Carlson, CEO of Adwerx. “We are excited to provide this service to Coldwell Banker Southern Homes to help their sellers immediately see their marketing efforts in motion online.”

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