Compass has acquired Contactually, a cloud-based software company that has built an industry-leading customer relationship management (CRM) system. In addition to the software, the Contactually team, which includes 20 technical team members, will join Compass to help further product development and build technology that helps agents grow their businesses.
By bringing Contactually’s software and talent onto its platform, Compass is accelerating the development of Compass CRM, which is designed to help agents increase sales by offering a unified view of an agent’s pipeline and prioritize outreach with intelligent insights. The acquisition follows the 2018 launch of the Compass CRM. Compass CRM is currently used by thousands of Compass agents on a monthly basis.
“The team at Contactually built a contact management and communications tool that makes real estate agents and teams more efficient and effective, saving them time and helping them make money. This is exactly what we’re doing here at Compass,” says Compass Founder and Chairman Ori Allon. “Adding their technology and talent to our own will supercharge the Compass offering and bring us closer to our vision of the industry’s first end-to-end platform. We are excited to make them part of the Compass team.”
Contactually will work closely with Compass’ Chief Technology Officer Joseph Sirosh and Head of Product Eytan Seidman’s team of 175 technical staff, and will help build Compass’ end-to-end real estate platform and enhance the firm’s existing suite of tools. Existing customers of Contactually will be able to continue using the platform, and, as always, users own their data and contacts.
“The Contactually team has worked for the past eight years to build a best-in-class CRM that aggregates relationships and automatically documents every touchpoint,” says Zvi Band, co-founder and CEO of Contactually. “We are proud that our investment into machine learning has resulted in new features like ‘Best Time to Email’ and other data-driven, follow-up recommendations which help agents be more effective in their day-to-day. After working extensively with the Compass team, it was apparent that joining forces would accelerate our missions of building the future of the industry.”