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Halstead has announced an alliance with BSE Global, the company that manages the Brooklyn Nets, as part of the brokerage firm’s continuing expansion within the sports and entertainment sector. The new partnership will feature a variety of brand cross-promotion activities between Halstead and the Brooklyn Nets, including during games and across the team’s digital and social media footprint.

Beginning this month, Halstead’s presence during Nets games at Barclays Center will include high-exposure branding on an exclusive section of seats in the front rows, now to be known as Halstead Hollywood Row. The alliance includes a digital branding and social media campaign highlighting the partnership.

“Halstead’s Sports and Entertainment business, powered by successful partnerships with high-value teams and agencies, has been a significant strength for us in recent years,” says Matthew Leone, Halstead’s chief brand and marketing officer. “We look forward to further developing our relationship with the Brooklyn Nets and working together creatively in Brooklyn—a borough where we are already a force in new development and resale.”

In addition to branding exposure within the arena, Halstead will join the Barclays Center Business Alliance, which facilitates key introductions, generates business opportunities, and provides a forum for business education for its 500-plus corporate members.

“Halstead is one of the most recognized real estate firms in the Tri-State area and we’re proud to be aligned with such a premier brand,” says Bryan Calka, senior vice president of Global Partnership Sales at BSE Global. “Together we are committed to creating and growing meaningful business opportunities in Brooklyn and in the sports industry.”

Halstead has a deep presence in Brooklyn, around New York City and across the Tri-State region.

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