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Brand Identity Shifts With Updates 

Zillow has launched Zillow Home Loans, with which buyers can get direct financing for their home purchases and refinances, according to an announcement by the company on Tuesday.

The Zillow Home Loans Website (Credit: Zillow)

With the launch of its lending segment, Zillow also announced critical updates, including a fresh logo, which “connotes ease, transparency and empowerment, which represents Zillow’s role in the lives of consumers,” according to a separate statement; and a “Best of Zillow” program, which features the highly-ranked in real estate. Additional changes are happening on the rental side, including payment and scheduling tools.

Credit: Zillow

The Zillow Website (Credit: Zillow)

All of the changes are captured in new spots, including “Got It”:

The campaign can be viewed on YouTube.

Available to both consumers leveraging the Offers program and those who are not, Zillow Home Loans evolved out of Mortgage Lenders of America, which was acquired by the company in 2018, and builds on its mortgage marketplace, with which anyone can compare loan offerings. Zillow Home Loans is based in Overland Park, Kan., the former headquarters of Mortgage Lenders of America.

“Getting a mortgage is often the hardest, most complicated part of buying a home,” says Erin Lantz, vice president and general manager of Mortgages at Zillow Group. “Since our inception, Zillow has been empowering people with information and resources to make smarter real estate decisions, including helping borrowers shop for the best lender and loan for their new home. With Zillow Home Loans we are taking an incredible step forward to deliver an integrated payments platform to complete the financing for Zillow Offers that delivers a more seamless, on-demand real estate experience today’s consumers expect. We continue to offer consumers the power of choice to shop for loans directly through Zillow Home Loans or through our popular mortgage marketplace.”

Zillow Offers is approaching 10 markets in total; the company expects to launch in others throughout this year.

For more information, please visit www.zillowhomeloans.com.  

Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com.

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