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Leading Real Estate Companies of the World® has added ActivePipe to its Solutions Group program of preferred business resources for its global network of 565 market-leading real estate firms. ActivePipe is a marketing automation platform designed for the real estate space.

Using years of trending data, ActivePipe’s behavioral email marketing helps brokerages and agents maximize their databases to build stronger relationships and grow opportunities. Its unique algorithms and interactive call to action pages are designed to help agents know when to reach out to their contacts and with what message.

“ActivePipe makes it easy to create beautiful emails and campaigns with drag-and-drop functionality, but what makes the platform so impressive is the way it uses predictive analytics to help agents identify active buyers and sellers and understand the right message for a certain person at any given time,” says Robin LaSure, LeadingRE vice president, Corporate Marketing.

Currently working with brokerages in the U.S., the UK, New Zealand and Australia, ActivePipe is well-positioned to serve LeadingRE’s global membership.

“LeadingRE members are, in many ways, our ideal partners because of how they tend to think about and embrace technology. It is a perfect match in that regard and a terrific fit on both sides, and we are extremely excited about this partnership,” says ActivePipe Chief Revenue Officer Mike Feller.

For more information, please visit www.leadingre.com.

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