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Whether you’re the leader of an existing team, a member of an established team or thinking of starting one, implementing a scalable strategy will be key to long-term growth. This can include a mission statement, team values, sides goals, agent performance rewards, etc.

However, the strategic decision that should never be overlooked is the one that ensures your team has the right tools for the job. The best foundation to build upon in order to achieve greatness? The right real estate CRM.

For many teams, valuable time and profit is lost to preventable challenges, such as:

  • Responding to leads or clients in a timely manner
  • Transparency and collaboration across multiple devices
  • Insufficient marketing tactics

Customer Relationship Management (CRM) tools abound, but don’t get caught thinking the moment you bring one on all of your challenges will be solved for you. CRM is more than a tool; it’s also a mindset!

To run a successful team, you have to be willing to focus on building relationships in a way that utilizes soft skills while also embracing the technology. Today’s teams are turning towards platforms like Propertybase that help their agents implement best-practice processes, collaborate more effectively and ultimately provide better client services.

Time Is Money—Spend It Wisely With Automation
Don’t let your team struggle to produce exceptional customer experiences. Typical repetitive tasks, such as email outreach, can clutter workflow and hinder momentum. Successful teams minimize this disparity as much as possible with a CRM built for real estate.

With automation, you don’t need to email every client manually. Configure a templated, automated response for new leads, set up drip campaigns to nurture leads, and provide clients with relevant updates about the latest listings or market insights! Automation is one of the best ways to ease the burden on a team and free up valuable time for your agents.

Better Collaboration Unifies Your Team
When it comes to strengthening team productivity, nothing is more important than communication. A configurable CRM will optimize your team’s collaboration habits, not undo them. Agents can update contact information, evaluate listings for clients and share information from a single platform across all devices. Team leaders can report with more transparency. Clients will love working with you because you’ll add value to their needs every step of the way.

As you enter the busy season of real estate and you’re looking to strengthen your team, increase productivity and allow your agents to work to their fullest potential, it’s time to adopt the right platform for the job.

Your Way to the Top Starts With a Great CRM
Contact Propertybase to learn why our CRM or all-in-one platform can be the foundation to your team’s greatness. Request a Demo now! 

John Voigt is manager, Digital & Brand Communications at Propertybase, a leading global real estate platform designed for brokerages and teams looking to stimulate long-term growth, connect in more meaningful ways with clients, and help agents close more deals, faster.