Berkshire Hathaway HomeServices has joined forces with Adwerx Enterprise to launch a digital marketing program making personalized digital advertising brilliantly simple and accessible for all of its network members.
The Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise combines the network’s existing marketing platform with Adwerx’s innovative technology to automate digital branding and listing ads. Through the power of retargeting, the program seamlessly builds agents’ personal branding, while also aligning with Berkshire Hathaway HomeServices brand standards for effective, always-on advertising. Once an interested homebuyer or seller visits an agent’s website, the personally branded ads will display on the social media platforms and premium websites subsequently visited by that potential client. Whether the agent caters to buyers or sellers, the ads help to maintain consumer awareness and visibility for Berkshire Hathaway HomeServices network agents and the brand overall.
The retargeted ads are executed automatically; no action is required from the agent. The process works similarly to Automated Listing Ads, an original Adwerx Enterprise service. Through the agreement, Berkshire Hathaway HomeServices will also provide network members with a one-week digital advertising campaign for every new listing. Now, every new listing generated by a Berkshire Hathaway HomeServices network agent will receive a week of free digital advertising through Adwerx. The process is once again automatic as Adwerx will create listing ad campaigns as soon as the property is publicly listed for sale, and then display the ads on Facebook, Instagram and around the web.
Ads will appear to potential homebuyers within a 15-mile radius of the listing and will be customized with property photos and listing details, while also including the agent’s photo and contact information.
“Our goal is clear with the Automated Advertising Program powered by Adwerx Enterprise: We want to help our network agents win more listings, drive more referrals and stay in front of the people who matter most to their business,” says Chris Stuart, CEO of Berkshire Hathaway HomeServices. “We are committed to creating technology solutions that serve our agents and delight their clients. We’re excited to work with Adwerx on this initiative as the company is a leader in automated advertising.”
“This is the first time we’ve created a complete suite of services to satisfy all the needs of brokerages and their agents,” states Jed Carlson, CEO of Adwerx. “It takes all of the techniques and technology we’ve developed and distills them into a single program. We are proud to launch this innovation with Berkshire Hathaway HomeServices.”