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Power Brokers: Committing to Technology, Not Tunnel Vision

With all the chatter on disruption in the industry, Power Brokers are doubling down on their strengths—including digital marketing strategies and technology.

According to RISMedia’s 2019 Power Broker Report, investing in technology is the No. 3 area of focus, as well as digital marketing, at No. 4.

The end goal? Clearly communicate a message of professionalism and service and generate leads, both intelligently and seamlessly.

“Recent technology upgrades company-wide help equip our agents with the ability to effortlessly access and deliver relevant market information.” Lacey M. Conway, President/Principal Broker, Latter & Blum Inc., No. 19 in transactions

“…Communication must be continuous and through multiple channels: video, emails, newsletters, phone calls and one-to-one meetings. The consumer today is inundated with information, but the knowledgeable agent can set themselves apart.” Scott MacDonald, Owner/President, RE/MAX Gateway, No. 394 in sales volume

“The key point is that the technology will empower agents, not replace them. In this tight market, it’s necessary for consumers to work with the best agents who have access to the best technology.” Charlie Young, CEO/President, Coldwell Banker Real Estate

For more broker insights from RISMedia’s 31st Annual Power Broker Report, visit RISMedia.com.

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