Howard Hanna Real Estate Services has rolled out a new marketing initiative, the Move Faster campaign. Unveiled recently to the management team across the company’s nine-state footprint, the new campaign is focused on communicating that working with Howard Hanna makes it easier to buy or sell a home in today’s fast-paced world and competitive real estate market. The nation’s third-largest real estate company has been taking the hassle out of the home-buying and -selling process for decades with its innovative programs, superb mortgage professionals and best of the best real estate agents.
“In today’s real estate market, you can’t take your time when you find the right house,” says Howard W. “Hoby” Hanna, III, president of Real Estate Brokerage at Howard Hanna Real Estate Services. “You need to be prepared to move quickly and in most cases, there is not time to wait until your house sells. Using the equity in your current home for a down payment on your new home lets you ‘buy before you sell’. This is extremely helpful in highly sought-after areas and neighborhoods.”
Howard Hanna Mortgage’s Buy Before You Sell program alleviates the worry people may have about listing their home for sale and thinking that if it sells quickly they won’t have enough time to find—and buy—a home they like. The program offers the ability to buy a new home before selling the current home.
The Buy Before You Sell program offers the best of both worlds: expertise and guidance from a local Howard Hanna sales associate with the home-buying process from start to finish, and access to your current home’s equity for use as the down payment of a new home.
Whether looking to upgrade, right-size, change school districts or just enjoy a change of scenery, the Howard Hanna Buy Before You Sell program covers it all.
“This is one of our most popular programs as it lets sellers move quickly when they find a home they like,” Hanna said.
Move Faster with the Howard Hanna Buy Before You Sell program:
- Purchase a home without having to wait until current property is sold
- Take advantage of low mortgage interest rates and potentially get better terms for the home purchase
- Move without worrying about the logistical issues of moving out of one property and into the new one on the same day
- After moving out, the home being sold can be staged without having to overly disrupt the seller’s life, and the home can be shown to prospective buyers more easily
- The program produces more buyers who can buy your home by removing the sales contingency
Howard Hanna’s award-winning, in-house marketing agency is pleased with the outcome of their latest creative efforts. Led by Executive Vice President Kelly Silver, the marketing team will work with Howard Hanna offices to support the Move Faster campaign’s empowering assets and action focused ads. Consumers will see it online, in print and outdoors. Digital billboards will make the Move Faster campaign come alive.