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BoomTown, a leading sales and marketing platform for real estate professionals, announced a consumer-facing mobile app to help clients provide a best-in-class mobile search experience for their prospects and clients, and empower them to better serve them in the home-buying process. The news continues the momentum of several recently announced innovations from BoomTown, including Success Assurance, Real Contact lead qualification, and Marketing Central self-serve advertising.

Credit: BoomTown

The app, currently in development, will offer an unparalleled search experience that the company is already known for, optimized for the best mobile experience. With technology that encourages consumer engagement and spurs action, the app will offer insights on user behavior to help agents provide even more value to their customers.

“Numerous studies have shown, and internet giants like Amazon have proven, that time on site is the most valuable metric in judging buyer behavior, so we’re very excited to build the app on our existing addictive search experience that we’ve spent over a decade optimizing,” says Grier Allen, CEO and president of BoomTown. “Not only will this app allow our clients to offer an incredible search experience to their clients, but it will also encourage prospects to take action and engage with agents on their mobile device, with the help of push notifications, further empowering agents to communicate effectively throughout the buying journey.”

For more information, please visit www.boomtownroi.com.

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