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Coldwell Banker Reliable has announced a new office opening in the Harlem neighborhood of New York City. The opening empowers the company to provide exceptional real estate services to one of New York City’s fastest-growing neighborhoods and the surrounding Manhattan communities.

Coldwell Banker Reliable has been focused on serving Brooklyn for over a decade, with existing offices in Bay Ridge, Bedford-Stuyvesant and Bensonhurst. Coldwell Banker Reliable-affiliated agents have also been serving the Harlem community successfully for years, but without a physical storefront in Manhattan. This new office is a natural expansion for the growing company and will allow the brand to deepen its offerings in Harlem and New York City even further.

The move into the Harlem neighborhood will put the Coldwell Banker franchise right in the heart of one of New York’s most culturally rich neighborhoods, known worldwide for its history, heritage and art. Centrally located right next to Harlem’s Restaurant Row, the new office is a few minutes’ walk from Central Park, Morningside Park, the historic Apollo Theater and Columbia University. The move comes at a time when New Yorkers have a renewed interest in Harlem’s cultural and culinary scene and many are looking to move into the area. Over the past year, market trends indicate a 5 percent increase in median home sales price in Harlem.

Many Coldwell Banker Reliable-affiliated agents already live in Harlem and are intimately familiar with the neighborhood. Their expertise will be invaluable as they guide clients through the property buying, selling or renting process. The new office will give agents the opportunity to provide an elevated level of service to their Manhattan clients and attract new Manhattan clients with the central location. 

“For the Coldwell Banker brand, opening a new office in Harlem is a huge opportunity,” says Charlie Young, CEO and president of Coldwell Banker Real Estate. “It gives our brand an expanded reach into an in-demand and diverse neighborhood and opens the door to further expansion in Upper Manhattan. Coldwell Banker Reliable is the right company to expand into Harlem; their proven track record of growth and success in Brooklyn well positions them to serve Harlem and the surrounding neighborhoods.”

“This was the logical next step in our business growth plan,” says Joseph T. Hamdan, broker-principal of Coldwell Banker Reliable Real Estate. “We decided on Harlem because we were already familiar with the neighborhood and community. We’ve already been serving the people of Bedford-Stuyvesant Brooklyn for over a decade, which has very similar housing options to Harlem, including plenty of beautiful brownstones. We recognize that having an office in Harlem will be an enormous opportunity for our future growth and expansion into Manhattan.”

“What excites me most about our new Harlem office is the atmosphere,” says Sharif Henry, associate broker, Coldwell Banker Reliable Real Estate. “There is no denying the neighborhood’s rich diversity and culture, including its proximity to world-class eateries, businesses and attractions. Harlem boasts a historic legacy, vibrant culture and grand architecture. In real estate, location is still king and a Harlem office is a jewel in the crown.”

For more information, please visit www.coldwellbanker.com.

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