As much as you’d think an empty space would be the perfect way to help buyers visualize the potential of a home, that’s rarely true. Many buyers find it difficult to picture themselves in a house if it is vacant because it does not feel like a home.
That’s where virtual staging comes in. Take some time this weekend to set out a plan for properly marketing your vacant listings by elevating them with some virtual staging. Here are some tips:
Make sure the furniture is proportional. While you want the digitally-staged photos to help build a sense of home for buyers, you don’t want to overdo it. Make sure the furniture you pick is sized appropriately for the room. Too big and the space can seem cluttered and much smaller than it actually is. If the furniture is too small, however, the room can look too sparse and awkward, and you do a disservice to your sellers by not showing the property’s true potential.
Keep things relatively modern. While some buyers prefer mid-century decor and others might lean toward a minimalistic look, you have to meet everyone in the middle. Keep the furniture and decor neutral so it doesn’t alienate any one specific buyer. While this might mean taking a gamble and playing it safe, it’s a much better alternative to shocking colors and extravagant furniture that may scare most buyers away.
Layout is everything. Don’t just stick couches against the walls and call it a day. Optimize the space by selecting the best arrangement for that specific room. That might mean a sectional facing a corner fireplace, or it could mean couches facing each other in a more symmetrical space. Every room is different, and simply using the walls can actually make a room seem much smaller and less functional.
Don’t go too bland. Just because you want to appease the masses doesn’t mean that you can’t insert some personality into the home. Keep it fun in recreation or game rooms, ramp up the cozy feel in a room with a fireplace, and draw people in to the first room they’ll walk into with some statement furniture.
It’s a fine line between neutral and boring, so select furniture and decor pieces that will get people to call after looking at the online pictures. After all, if you’re not getting calls to schedule showings, what’s the point of virtually staging in the first place?
Liz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at ldominguez@rismedia.com.
What company offers virtual staging ? Is it an app or program ? Is there a cost ?
https://www.boxbrownie.com
Comment
http://www.virtualstagingsolutions.com
Great article Liz! One thing I would add is that most people are not interior designers, myself included! That is why we leave the virtual staging/designing to the professionals! You can take your own listing photos, but most would agree you are better off hiring a professional photographer. In the same sense, you can do your own virtual staging, but we think it is better to leave it to the professional virtual staging designers. That is why we only hire the best designer/stagers at RealEZPhotoFix. We want the room to look as though it was professionally staged. Here is just one example of before and after. Do you think we met your criteria in the article?
You stated in your article the following; “Many buyers find it difficult to picture themselves in a house because it is vacant because it does not feel like a home.”
Nothing written after that changes any perception other than the photos. Then when the buyers walk in there is a big letdown because anything they saw is replaced by the empty house. Staging is about creating a “feeling”. There is no substitute for a full house staging.
Comment Where can I find someone who does this service? Is it considered deceptive advertising if the listing doesn’t contain the actual items? I know it could definitely help a buyer visualize what they want but is it Ok? Don’t they have a little blurb of info that says; This home has been virtually staged?