RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Brand Report: Unprecedented Demand for Second Homes Boosts Interest in Resort Markets

Home Industry News
By RISMedia Staff
September 17, 2019
Reading Time: 2 mins read

Luxury Portfolio International® (LPI), the luxury marketing division of Leading Real Estate Companies of the World®, has released a new, global report: “The Allure of the Second Home: Why Affluent Buyers Are Displaying Confidence in Resort Markets.” This detailed research focuses on affluent consumers (the top 10 percent and above income earners in 26 countries) who are in the market to buy or sell a second or vacation home in the next three years.

“The Allure of the Second Home” reveals that the potential for luxury property has never been bigger. Just in the last four years, personal wealth globally has grown by 15 percent and the number of high-net worth individuals has increased by 25 percent. For those at the highest end of the wealth spectrum (over $10 million in assets), this represents a unique opportunity. While the mainstream market has concern and is showing caution, this consumer, and particularly those in the market to buy a second home, is becoming more aggressive and feeling a high degree of confidence in the market.

“Today’s affluent second homebuyers have more assets than in the past, they are younger, with nearly half under 40 years, and they are experienced with home ownership,” says Stephanie Anton, president of Luxury Portfolio International. “This group is looking for additional residences for their portfolio that cater to their discerning lifestyles, where amenities and wellness are priorities.”

Beyond physical and emotional wellness, which most affluent consumers focus on, luxury second homebuyers are especially keen to improve their intellectual, social and even spiritual wellness, with 96 percent taking at least one aspect of wellness seriously. Learn more about how luxury developers are keeping this in mind to differentiate themselves in the full report.

Key Takeaways

  • The high-end second home market is a net growing market.
  • Younger buyers make up half of the luxury second home market right now.
  • Ultra-high net worth individuals are investing more aggressively.
  • Buyers are ultimately seeking a life well-lived.

Download the complete report at luxuryportfolio.com/whitepaper.

ShareTweetShare

RISMedia Staff

Related Posts

Agents Receive $5.2 Million Boost to Bottom Line through Financial Wellness Program
Industry News

Agents Receive $5.2 Million Boost to Bottom Line through Financial Wellness Program

October 24, 2025
Rayse and San Francisco Association of Realtors® Announce Partnership
Industry News

Rayse and San Francisco Association of Realtors® Announce Partnership

October 24, 2025
Don’t Coast Into Q4—Accelerate Into 2026
Industry News

Don’t Coast Into Q4—Accelerate Into 2026

October 24, 2025
consumer
Agents

Consumers Less Worried About Interest Rates in Connection to Homebuying

October 24, 2025
Mortgage
Economy

Mortgage Mix: loanDepot Sues West Capital Lending Over Trade Secrets and Contracts

October 24, 2025
sounds
Agents

Now Hear This! 7 House Sounds Buyer and Seller Clients Shouldn’t Ignore

October 24, 2025
Please login to join discussion
Tip of the Day

Create a Culture Agents Never Want to Leave

Learn how to define your value, set clear expectations and build accountability systems that grow profit and loyalty. Register early and save (use code EBSAB26 to save 25%)

Business Tip of the Day provided by

Recent Posts

  • Agents Receive $5.2 Million Boost to Bottom Line through Financial Wellness Program
  • Rayse and San Francisco Association of Realtors® Announce Partnership
  • Don’t Coast Into Q4—Accelerate Into 2026

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X