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Zavvie has announced a new partnership with Better Homes and Gardens Real Estate Gary Greene, one of the top real estate brokerages in the Greater Houston Metropolitan area, launching Gary Greene Offer Optimizer™ to provide homeowners with multiple instant offers on their home with the push of a button.

Offer Optimizer helps homeowners easily compare iBuyer offers when selling their home on the open market. A professional Gary Greene agent provides local expertise and personalized service for the path a homeowner chooses.

These options now include purchase offers from Opendoor, Zillow Offers and Offerpad—called iBuyers because these online firms offer to “instantly buy” homes. Gary Greene Offer Optimizer service helps homeowners make the best choice for their circumstances. Sellers can accept an instant sale offer, sell their home on the open market, or even choose not to sell.

“Now more than ever, homeowners are seeking the expertise of a trusted real estate agent to make the right sales decision,” explains Mark Woodroof, managing partner of Better Homes and Gardens Real Estate Gary Greene.

A recent iBuyer study from the Houston Association of REALTORS® found that 41 percent of all sellers would consider an iBuyer offer. Among the homeowners who would consider an iBuyer offer, 92 percent still want to be represented by a REALTOR®.

The Better Homes and Gardens Real Estate Gary Greene iBuyer platform addresses crucial aspects that consumers may overlook when it comes to instant offers.

“With a Gary Greene agent at their side,” Woodroof adds, “when a home seller accepts an iBuyer offer, they have an advocate who can expertly guide them through the entire transaction.”

Gary Greene partnered with zavvie, whose technology, the Offer Optimizer™ Suite, powers the iBuyer platforms of top brokerages across the U.S. Zavvie connects agents and their clients to iBuyers, using online tools that provide current, reliable and market-specific data so homeowners can make informed decisions with the help of a professional agent.

“It should be no surprise that nearly everyone who considers an iBuyer instant offer wants the help of a real estate pro like the team at Gary Greene,” says Lane Hornung, CEO and founder of zavvie. “While it only takes the push of a button to get an instant offer, selling a home, even to an iBuyer, is not instant. That’s why sellers seek the help of an agent. They want representation, guidance, and at times, some emotional support.

“Gary Greene is getting out in front of the increasing demand for instant offers by bringing the iBuyers to the table for their clients. In Houston, Gary Greene agents are providing sellers with multiple offers and all options—backed by a passion for providing an exceptional experience. Empowering Gary Greene agents to give their clients the ability to receive multiple offers at a push of a button is thrilling,” Hornung adds.

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