Realogy Holdings Corp. has announced an agreement to create a new real estate benefits program for AARP members. Expected to launch nationally in early 2020, this will be the first-ever real estate services program designed for the nearly 38 million AARP members. The new offering will allow AARP members to earn a cash back reward or bonus* when they buy or sell a home with one of Realogy’s residential real estate brands, including Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, ERA® and Sotheby’s International Realty®.
The population of Americans over the age of 50 continues to grow and represents one of the most active generational groups for U.S. home-buying and -selling. According to the U.S. Census Bureau, there are approximately 113 million Americans over 50, and this age group is expected to grow by another 16 percent (or nearly 18 million people) by 2030. In its 2019 generational trends survey, the National Association of REALTORS® (NAR) reported that those over 50 made up nearly 40 percent of homebuyers and the largest group of home sellers (55 percent).
“With millions of adults over 50 buying and selling homes each year, we are excited to develop a unique benefits program that guides and rewards AARP members during another important milestone in their lives,” says Ryan Schneider, Realogy’s chief executive officer and president. “This is a great example of Realogy leveraging our tremendous scale, world-class brands and deep market expertise to forge new relationships to drive more high-quality leads for our affiliated agents and franchisees and to benefit AARP members.”
“For many older Americans, relocating to a new home is part of a major life stage transition, such as retiring, downsizing or changing jobs,” says John Larew, SVP of Branded Products at AARP Services Inc. “The real estate program from Realogy is designed to help AARP members successfully navigate that transition, while saving money in the process. It’s part of AARP’s commitment to empowering people to choose how they live as they age.”
“Realogy has deep roots in serving agents and owners with tools, technology and marketing to make agents more productive and profitable,” says Realogy Franchise Group President and CEO John Peyton. “Whether it’s AARP or Amazon or Home Partners of America, large national partners offer agents a way to get closer to the consumer in a way that I think only Realogy can.”
*The cash back bonus is offered in most states. In some states, a gift card or commission reduction at closing may be provided in lieu of the cash back bonus. The program is not available for employer-sponsored relocations or transactions in Iowa or outside the United States. The cash back bonus is not available in Alaska, Louisiana and Oklahoma. In Kansas and Tennessee, a MasterCard MAX gift card will be issued. In Mississippi, New Jersey and Oregon, a commission reduction may be available at closing. The cash back bonus is only available with the purchase and/or sale of your home through the use of a program-introduced real estate agent. The actual amount received is based on the purchase and/or sale price of the home. All real estate commissions are negotiable. Other terms and conditions may apply.
For more information, please visit www.realogy.com.