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Do you have a working real estate marketing strategy for the new year? Now is the time to buckle down and figure out what you’ll be doing to get your name out there in 2020.

We’re not talking about pouring all your money into online advertising or getting your face on a local park bench. In order to really market yourself, you need to build a strategy based on the fundamentals of sound business. This is the most effective way to ramp up lead generation and get more referrals in the new year.

As you dive into creating your 2020 marketing plan, make sure to include these three must-have elements:

Marketing Pieces That Add Value
To stand out and demonstrate a high level of care for your clients, you need to provide them with consistent value. You may opt to send them an informative monthly mailer explaining updates to the tax law, the scoop on investment properties or what to think about when buying or selling. When your clients receive this helpful info on a regular basis, you stay top of mind, and they view you as their go-to agent for all things real estate.

A Personalized Follow-Up Strategy
After providing the value, include a strategy for follow up that goes beyond just an email. Call your clients to check in and ask about the item of value they received. Write and send personal notes thanking them for their business and referrals. Get face-to-face and deliver small gifts of appreciation, like hot chocolate mix or candy hearts or chocolates around Valentine’s Day. By following up in these personalized ways, you go the extra mile to invest in relationships that will sustain your business.

A System for Tracking
It is critical to leave room in your marketing plan for tracking. If you neglect results tracking, you’ll never know what’s working! Invest in a real estate CRM that holds your database and logs your lead-generation activities. Check in weekly and monthly to see how many leads and referrals you generated, and figure out what you need to adjust for more success moving forward.

A successful real estate marketing strategy isn’t one that prioritizes impersonal interactions on the internet or getting your face on a park bench. It prioritizes relationships and great service, and includes a means to track results. Buffini & Company Referral Maker PRO marketing kit provides all the tools you need to execute that solid strategy, track results and ultimately boost your lead generation—learn what this program will do for your business.