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Relationships are the heart of your business. We say it all the time at Buffini & Company. Everything you do to generate leads and referrals is connected to how you build and nourish your relationships—and the way you use your real estate CRM is no exception.

Learn to leverage the power of your real estate CRM in a way that helps you actually connect with your database, rather than just blasting them with new listing emails. You want to use your tech to better serve and add value to your clients in a way that is convenient, simple and automatic.

Here are some tips for leveraging your real estate CRM to build relationships with your best.

Reach Out With a Strategy
The best way to maintain your relationships is by getting in touch! Swap that mass email blast out for a more personal interaction. The right real estate CRM should tell you who to reach out to and how to do it in order to keep your lead generation moving along. Once you know who to call, write or pop by, you can set aside time each day to focus on connecting with those people. Remember to track those activities in your CRM as you go!

Never Forget a Detail
Whenever you add someone new to your database, try to get as many details as possible, including their birthday, pets’ names, kids’ interests, etc., to write down in your CRM. Then the next time you need to reach out to them, you can reference your notes to see if they have a birthday or anniversary coming up. You can also share relevant news and conversation based on their hobbies and interests. Now, we’re not saying you should interrogate your prospects up front—instead, to get this information, you must ask genuine questions and actually listen to the responses. People like to talk about themselves—you can learn more than you think from just one conversation! Remembering the details of a client shows that you really listened, and they will feel valued as a result.

Provide Value Automatically
Your real estate CRM should allow you to make your value-add real estate marketing easy and automatic. Let it take care of the tedious stuff for you. For example, users of Referral Maker CRM from Buffini & Company have the option to automatically have monthly marketing pieces mailed out for them, rather than doing it all solo. This is an easier way to send pieces that will add value to your relationships and teach them something new in the process.

If you haven’t been on top of your relationships, don’t stress! Buffini & Company Referral Maker CRM has everything you need to get started. Sign up for your free trial and learn how this productivity tool can help you foster meaningful connections within your database.

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