RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

NAR Flash Survey: Sellers Unmoved on Listing Price, Tech Remains Agents’ Sidekick

Home Industry News
By Liz Dominguez
April 30, 2020, 4 pm
Reading Time: 2 mins read

The latest Economic Pulse Flash Survey from the National Association of REALTORS® shows the trends haven’t changed drastically from the week before. Sellers, for example, aren’t budging on price. More than three in four REALTORS® are working with sellers right now. Of those, 76 percent said their clients have not reduced listing prices in order to attract buyers—an increase from last week’s 74 percent.

REALTORS® continue to lean on technology for help during these times; however, the focus has shifted to video. Thirty percent of surveyed REALTORS® have been able to complete nearly all transaction processes while practicing social distancing. For future clients, the most used tech tools are live videos (53 percent), e-closing technology (46 percent), messaging apps (41 percent), Webex/Zoom (32 percent), virtual tours (27 percent), social media (18 percent) and e-signature programs (8 percent). There is still a significant group, however, 41 percent, who say some transaction aspects still require person-to-person interactions, with safety precaution being taken.

The rental picture has changed slightly. Sixty-one percent of landlords (same as last week) and 42 percent of property managers (an increase from 37 percent) report no issues in collecting rents. Property managers, however, are showing there is a little less wiggle room now. Thirty-six percent are being accommodating about delayed payments, a decrease from last week’s 47 percent.

Sellers and buyers stand pretty much at the same level, with slight improvements. The decline in buyer interest is beginning to flatten, now cited by 85 percent of members compared to last week’s 87 percent. Thirty-five percent (down from 40 percent) said the interest has declined by more than 50 percent. But this is most likely temporary—43 percent said buyers are delaying the process for just a couple of months. Fifty-one percent of members said their seller clients are also postponing their real estate needs for a couple of months.

“Nearly 70 percent of Americans have secure employment and those interested in purchasing homes are looking at the enticing mortgage rates,” said NAR Chief Economist Lawrence Yun. “One in five potential buyers have dropped out of the market due to job loss concerns, hopes are the massive financial stimulus package can help replace a good portion of lost income until the economy steadily reopens. More home sellers are needed to relieve the acute inventory shortage.”

Of those surveyed, 75 percent are working in a local market with presumed or confirmed cases of COVID-19.

For more information, please visit www.nar.realtor.

Liz Dominguez is RISMedia’s senior online editor. Email her your real estate news ideas at ldominguez@rismedia.com. 

ShareTweetShare

Liz Dominguez

Related Posts

Mortgage
Industry News

Mortgage Mix: Rates Remain Elevated; Wells Fargo Pursues Partnership With 3D Home Printer

May 29, 2026
PCE Report: Inflation Up in April, Making Rate Cuts Less Likely
Industry News

PCE Report: Inflation Up in April, Making Rate Cuts Less Likely

May 29, 2026
CoStar Group to Acquire Zonda in $800 Million Deal
Agents

CoStar Group to Acquire Zonda in $800 Million Deal

May 29, 2026
Op-Ed: The Code of Ethics Already Tells Us How to Judge Private Exclusives
Agents

Op-Ed: The Code of Ethics Already Tells Us How to Judge Private Exclusives

May 29, 2026
Real, REMAX Leaders Provide Glimpse of What’s Ahead
Brokers

Real, REMAX Leaders Provide Glimpse of What’s Ahead

May 29, 2026
Second Century Ventures Selects Six Companies for 2026 REACH Scale-Up Program
Agents

Second Century Ventures Selects Six Companies for 2026 REACH Scale-Up Program

May 28, 2026
Please login to join discussion
Tip of the Day

How to Tell If a Tired Landlord May Be Ready to List

As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the "tired landlord." Read more.

Business Tip of the Day provided by

Recent Posts

  • Mortgage Mix: Rates Remain Elevated; Wells Fargo Pursues Partnership With 3D Home Printer
  • PCE Report: Inflation Up in April, Making Rate Cuts Less Likely
  • CoStar Group to Acquire Zonda in $800 Million Deal

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.