Inventory problem? What inventory problem?
That was one of the central themes discussed by iconic real estate business coach Brian Buffini, founder and chairman of Buffini & Company, at RISMedia’s 2020 Real Estate CEO Exchange – co-presented by the National Association of REALTORSⓇ – held yesterday, in an all-virtual format.
In this exclusive, one-on-one session with RISMedia Founder, CEO and Publisher, John Featherston, Buffini shared his insights on the challenges of having to conduct real estate business during the coronavirus pandemic, the importance of staying connected, key ways agents need to differentiate themselves and even how to overcome the inventory challenge with just a simple change in mindset.
“People are always singing the blues, ‘there’s no inventory…we have a housing shortage,’ Buffini said. “And you know my answer—it’s been the same for years, which is, there is no shortage of housing. There are 80 million households in this country. What there is, is a shortage of listed inventory.”
The solution, he says? Go out and get it.
“We have to become proactive,” he said. “We’ve got to stop waiting. Get into the mindset of, ‘I’m going to go find the inventory.'”
To help that effort, Buffini offered a complimentary download of his “I May Have a Buyer For Your Home” letter to conference-goers and RISMedia readers. Real estate professionals can download the flyer here. The letter, laid out in a clean, text-only format, offers a simple message from the agent to homeowners in their market: they have buyers if they’d like to sell their home.
“If you are working with a buyer as an agent and you can’t find inventory, drive around the streets in the neighborhoods that look familiar and send out this letter,” Buffini said. “People are afraid to put their homes on the market, that they won’t find another house. But when you’re an agent and you say, ‘I can help you find a house, even if it’s not on the market; I’ll go get it for you. I’ll go canvas the neighborhood,’ that’s being a proactive agent. It’s a different mindset. It’s saying, ‘I’m going to be an inventory creator, not an inventory wait-er.'”
Buffini also shared many more insights, including his thoughts on the decentralization of the real estate business because of the pandemic, the consequences of agents operating in isolation and the importance of staying connected. He touched on the importance of differentiation, especially in today’s market, as well as ways agents can best to do that. Finally, Buffini predicts 2021 to be a record year for real estate. Hear what’s behind his prediction and view the full one-on-one session below.
Watch for continuing coverage of RISMedia’s 2020 CEO Exchange, co-presented by the National Association of REALTORS® (NAR), in the days and weeks ahead.
Beth McGuire is RISMedia’s online managing editor. Email her your real estate news ideas at beth@rismedia.com.
This pandemic has put down many realtors globally with uncertainties. Their mindset move parallel with the gloomy impact but few will shift to seize opportunities. I agree 2021 will be a record year – for those moving ahead with initiative to act and innovate to stay connected.
My wife Linda and I have been members of Brian Buffini’s coaching program for over 8 years and it has been life changing for us. I have been through many training programs throughout my business life and I have found that while I enjoyed most of them none of the information stuck with me afterwards. That was until we first saw Brian Buffini speak at a national convention.His program is such a common sense approach but so powerful in results that it has been life changing for us. It has given us both financial freedom and made our business so much more enjoyable because we are now working with clients that appreciate us and are advocates for us and we have been able to build relationships and friendships that is also life changing. He has changed our life so much that whenever I have an opportunity to promote Buffini and Company I do so with conviction because I can never repay him what he has done for my wife and I.
Its a Good Life!
oh by the way I’m never to busy for any o your referrals.
Raymond Carnevali Berkshire Hathaway Pittsburgh Pa. 412-855-1844