RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Commercial Opportunities Exist Despite Talk of Their Demise

Home Latest News
Commentary by Loren Keim
December 20, 2020
Reading Time: 2 mins read
Commercial Opportunities Exist Despite Talk of Their Demise

The initial shock and challenges of COVID-19 on commercial real estate (CRE) practitioners—and the expectation that property values would suffer immeasurably—may have been a bit premature. While there’s little doubt that COVID-19 has and will influence the future of commercial real estate, investment opportunities, like practitioners and property values, are more resilient than the doomsday scenario many initially feared.

As the owner of several CENTURY 21® offices and professor at the Goodman Center for Real Estate at Lehigh University, anecdotal evidence suggests that most commercial real estate sectors are very healthy, with some booming. Of course, it’s true there are some retail businesses that didn’t survive the quarantine, or aren’t likely to, and there are some commercial real estate deals that were stalled or cancelled, while other firms are rethinking their office needs. But all of that equates to the creation of tremendous opportunities.

As an example, multifamily has never been hotter. Investors, like many who decided to pull money out of the stock market and pour it into solid assets, are making money on the spread between what they pay in interest rates—which have never been lower—and what they can charge in rent. Even if property values go up or down in the long term, investors who lock-in these low fixed rates are going to realize significant long-term returns. And, for retail, office and industrial opportunities, there are incredible financing deals available like SBA (small business association) loans as low as 2.25 percent, accompanied by up to 90 percent loan-to-value ratio.

Other CRE opportunities that present themselves in challenging times typically come from the repurposing of assets in order to meet market demand. When several small towns in Central Pennsylvania were hurt by the fading coal industry, savvy investors repurposed storefront assets to multifamily. In today’s market, investors are repurposing existing properties to leverage the consumer shift to online buying and the surge in e-commerce. My firm, and others, are putting together investor pools to buy into the continued expansion of warehousing distribution facilities, especially on the East Coast. For example, a developer in our area took down an enormous 30-year-old office building with a beautiful glass tower and put up three mega-warehouses. Another client is converting the anchor store of a fairly large shopping center from a department store to a medical facility.

As far as practitioners, my advice is to provide consultative guidance and strategic planning as well as space design and property management. Your focus should be on the opportunities and keeping your mindset optimistic. If we do this, and the capital markets stay intact, I am bullish about 2021.

Like other recessionary periods, American businesses, governments and citizens will pull together and use their collective ingenuity and creativity to power out the other end of these tragic times. Savvy investors will never look back and say, “I wish I would have bought then.” That’s where we are right now. If you’re going to invest, now’s the time to do it. We will see more multifamily buyers, and the repurposing of assets to meet the market demand for medical and long-term care facilities, and warehousing distribution centers.

Loren Keim is president and broker of CENTURY 21 Keim, REALTORS® in Allentown, Pa. For more information, please visit commercial.century21.com/real-estate-agents/profile/the-keim-group-10000078.

Tags: CENTURY 21Commercial Real EstateCoronavirusRealogy
ShareTweetShare

Related Posts

Tackling Homeownership Challenges: Strategies for Helping Buyers Get Into Homes
Industry News

Tackling Homeownership Challenges: Strategies for Helping Buyers Get Into Homes

December 23, 2025
consolidation
Agents

When Giants Move, Everyone Feels It

December 23, 2025
Consumer Confidence
Industry News

Consumer Confidence Dips Lower to Close out 2025

December 23, 2025
How to Diversify Your Skill Set to Build a Market-Resistant Business
Industry News

How to Diversify Your Skill Set to Build a Market-Resistant Business

December 23, 2025
Diane Keaton, House Flipper and Renovator
Industry News

Diane Keaton, House Flipper and Renovator

December 23, 2025
NWMLS
Agents

Compass, NWMLS Spar Over Discovery as Antitrust Case Intensifies

December 23, 2025
Please login to join discussion
Tip of the Day

Safe at Home: Holiday Tips That Keep Risks and Hazards to a Minimum

Getting back in touch through emails or notes can provide a subtle reminder that you want to stay connected, as well as providing useful information. Instead of sending a generic Happy Holidays card, why not add helpful holiday safety tips? Read more.

Business Tip of the Day provided by

Recent Posts

  • Tackling Homeownership Challenges: Strategies for Helping Buyers Get Into Homes
  • How to Make 2026 a Comeback Year
  • When Giants Move, Everyone Feels It

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X