RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Commercial Opportunities Exist Despite Talk of Their Demise

Home Latest News
Commentary by Loren Keim
January 4, 2021
Reading Time: 2 mins read
Commercial Opportunities Exist Despite Talk of Their Demise

The initial shock and challenges of COVID-19 on commercial real estate (CRE) practitioners—and the expectation that property values would suffer immeasurably—may have been a bit premature. While there’s little doubt that COVID-19 has and will influence the future of commercial real estate, investment opportunities, like practitioners and property values, are more resilient than the doomsday scenario many initially feared.

As the owner of several CENTURY 21® offices and professor at the Goodman Center for Real Estate at Lehigh University, anecdotal evidence suggests that most commercial real estate sectors are very healthy, with some booming. Of course, it’s true there are some retail businesses that didn’t survive the quarantine, or aren’t likely to, and there are some commercial real estate deals that were stalled or cancelled, while other firms are rethinking their office needs. But all of that equates to the creation of tremendous opportunities.

As an example, multifamily has never been hotter. Investors, like many who decided to pull money out of the stock market and pour it into solid assets, are making money on the spread between what they pay in interest rates—which have never been lower—and what they can charge in rent. Even if property values go up or down in the long term, investors who lock-in these low fixed rates are going to realize significant long-term returns. And, for retail, office and industrial opportunities, there are incredible financing deals available like SBA (small business association) loans as low as 2.25 percent, accompanied by up to 90 percent loan-to-value ratio.

Other CRE opportunities that present themselves in challenging times typically come from the repurposing of assets in order to meet market demand. When several small towns in Central Pennsylvania were hurt by the fading coal industry, savvy investors repurposed storefront assets to multifamily. In today’s market, investors are repurposing existing properties to leverage the consumer shift to online buying and the surge in e-commerce. My firm, and others, are putting together investor pools to buy into the continued expansion of warehousing distribution facilities, especially on the East Coast. For example, a developer in our area took down an enormous 30-year-old office building with a beautiful glass tower and put up three mega-warehouses. Another client is converting the anchor store of a fairly large shopping center from a department store to a medical facility.

As far as practitioners, my advice is to provide consultative guidance and strategic planning as well as space design and property management. Your focus should be on the opportunities and keeping your mindset optimistic. If we do this, and the capital markets stay intact, I am bullish about 2021.

Like other recessionary periods, American businesses, governments and citizens will pull together and use their collective ingenuity and creativity to power out the other end of these tragic times. Savvy investors will never look back and say, “I wish I would have bought then.” That’s where we are right now. If you’re going to invest, now’s the time to do it. We will see more multifamily buyers, and the repurposing of assets to meet the market demand for medical and long-term care facilities, and warehousing distribution centers.

Loren Keim is president and broker of CENTURY 21 Keim, REALTORS® in Allentown, Pa. For more information, please visit commercial.century21.com/real-estate-agents/profile/the-keim-group-10000078.

Tags: CENTURY 21Commercial Real EstateCoronavirusRealogy
ShareTweetShare

Related Posts

Leading With Experience and Innovation
Agents

Leading With Experience and Innovation

September 11, 2025
Mortgage Rates Continue to Drop
Industry News

Mortgage Rates Continue to Drop

September 11, 2025
CPI
Economy

Consumer Price Index: Inflation Rises Once More, but Rate Cut Remains Likely

September 11, 2025
Opendoor
Agents

Opendoor Names Former Shopify Leader Kaz Nejatian New CEO

September 11, 2025
Inventory
Industry News

Report: Inventory Growth Loses Momentum as Summer Ends

September 11, 2025
6 Curb Appeal Mistakes That Lower a Home’s Resale Value
Agents

6 Curb Appeal Mistakes That Lower a Home’s Resale Value

September 11, 2025
Please login to join discussion
Tip of the Day

Four Strategies to Convert FSBO Folks Into Seller Clients

If you can gain an audience with the seller, here are four things to point out that they may not have considered. It’s worth a try, right? Read more.

Business Tip of the Day provided by

Recent Posts

  • Outdoor Entertaining Features That Elevate Your Backyard Living Experience
  • Leading With Experience and Innovation
  • Mortgage Rates Continue to Drop

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X