Using social media is a great way to gain exposure for your brand as well as the properties you represent and connect with potential clients around your community. Fortunately, there are plenty of ways you can leverage social media without spending money.
Facebook
Facebook is one of the most popular social media sites out there and its 2.5 billion users love using it to get information and connect with others.
1. Post Relevant Content
Post content that provides value to your client and is relevant to their community and their goals. Remember, it’s not about you.
2. Go Live
Going live lets people virtually meet you and see your authentic personality—no filters, no editing.
Twitter
Twitter is a micro-blogging platform that allows users to create 280-character posts, otherwise known as tweets, to interact with and entertain their audience.
3. Use Hashtags
Hashtags can double your engagement and improve your visibility. Search for and use hashtags that are related to your business or content you’re posting.
4. Promote Local Activities
Tweet about community events that attract a lot of attention and join conversations about them. Make sure to use the event’s official hashtags.
Instagram
Instagram users share images and videos to connect people with the products, services and brands they love.
5. Connect With Your Audience
Engage with your audience by posting visually appealing photos, commenting on posts that relate to your brand, replying to comments and tagging people and locations in your posts.
6. Create Instagram Stories
Instagram stories allow you to make 24-hour posts and live videos, add polls and quizzes for followers and provide space for people to ask you questions.
LinkedIn
LinkedIn highlights your work experience and expertise. You can request references, connect with colleagues and build a network of both potential clients and industry experts.
7. Join LinkedIn Groups
Expand your network by joining groups and discussions related to real estate business to gain exposure and market yourself to others in the industry.
8. Connect With Professionals Outside Your Network
Connect with other professionals close to the industry, too, like lawyers, financial planners, lenders or tax service providers, to create a sphere of influence outside of the real estate community.
TikTok
The video-sharing social network allows users—most under age 50—to create and view short-form video content that lasts anywhere from 15-60 seconds, with some creators having the ability to make three-minute posts.
9. Create Educational Videos
Making short, educational videos about home-buying and selling will make tough topics it easier and more entertaining to digest.
10. Show Off Your Homes
TikTok can give you a platform to do virtual walk-throughs and make videos highlighting a home’s best features to bring the property to life better than static images can.
11. Additional Tips for Leveraging Social Media Across All Platforms
While there are specific ways you can use each platform, there are always universal tactics.
– Use the same images, tone and colors across all social media platforms. Consistency like this allows your clients to know what to expect from your brand.
– Prioritize professionalism on all platforms. It’s important to stay away from controversial posts and remain professional.
– Ask your followers or connections to share your content. It may surprise how many people are willing to share your content if you simply ask.
– Select one or two social media platforms that can help you shine. Focusing on just one or two platforms can help narrow your focus and truly build a following.
The Bottom Line
Putting your social media accounts to use is a great way to interact with the community while building your business. Use these tips to set your brand apart from the rest.
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