Delta Media Group recently announced a “Delta Fresh” ad campaign, which debuted in the September issue of its Real Estate Marketing & Technology magazine. The new ads convey that Delta delivers the “fastest, freshest data there is,” with the alternative being less or “almost fresh.”
Based on this theme, Delta’s product and service offerings are individually featured, including websites, CRM, SEO, email marketing, showing software (introducing its new Local Showings by Delta Media) and general marketing.
Images used in the unique ads include pizza, sneakers, roses, bananas, burgers, shirts, apples, salads and pasta. Sample headlines include “How Fresh Is Your Data?,” “Does Your Website Need a Fresh Look?,” “How Fresh Is Your SEO?,” “How Fresh Is Your Showing Software?,” and more.
“The competition for attention has never been greater,” said Aaron Geh, head of digital marketing at Delta Media Group, in a statement. “As a tech company, you have to think outside the box to break through the massive ad clutter,” he added.
Geh, who has spent more than two decades managing tech-based marketing programs, worked with the WAV Group to develop a way to stand out from conventional tech advertising. Technology ads, he notes, “All look pretty much the same.”
To focus on establishing the Delta Media brand and differentiation, Geh said, “We got rid of the technology in our technology ads.”
“Core to the Delta Media brand is to be different, and that means striving to be the best at everything we do,” Geh said. “Our new ad campaign uses powerful images to communicate our differentiation as the best, or ‘Delta Fresh,’ versus settling for something less, as in ‘Almost Fresh,'” he added. “The focus is not on the technology, but what the technology does.”
View the first ad online in Real Estate Marketing & Technology magazine’s October issue. Additional samples can be viewed here.
For more information, please visit deltamediagroup.com.
