Episode #26
Dawn Pfaff
President and CEO
State Listings Inc.
‘The Old Rules Don’t Apply Anymore‘ – New Ways to Generate Leads
Overview
If the past 18 months have taught us anything, it’s that thinking outside the box can work wonders for your business. At least that’s how Dawn Pfaff, founder and president of State Listings Inc, views it. It’s also how she developed and established a nationwide multiple listing service that covers the entire United States—all after being fined $150 from her local MLS early on in her real estate career.
In this episode, Dawn offers insight and strategies that agents and brokers can use to grow their businesses and generate leads creatively.
On this week’s episode, you’ll learn:
1:23 – From a $150 fine to building a national brand
11:53 – Overcoming the challenges of growing a business
14:23 – How to overcome the adversity of competition
16:33 – Why it’s essential to branch out beyond your local MLS
21:54 – How to recruit and grow your business with an MLS
24:07 – Dawn’s top strategies for marketing a property
27:07 – How brokers should be using new platforms
29:49 – Dawn breaks down recent industry shifts and trends
34:36 – Dawn’s predictions for the future market
36:47 – Why thinking outside the box is essential
About Dawn Pfaff
Dawn Pfaff, president and CEO of State Listings Inc., is a technology entrepreneur with 20-plus years of experience in real estate. She wears many different hats in the industry: appraiser, agent, broker, dealer for manufactured housing, licensed instructor to teach continuing education, and investor.
After establishing NY State MLS, a statewide Multiple Listing Service, in 2009, she expanded her company nationwide as My State MLS in 2015. Today, My State MLS covers all 50 states and Puerto Rico with more than 50,000 members, making it one of the largest MLS platforms in the country. The technology platform now offers a full suite of custom solutions, educational services, webinars and serves as a resource for its members and real estate professionals across the industry.
Links and Resources
