“Content is King.” This phrase is one many real estate professionals stand by and utilize when putting together their marketing plans. However, with a laundry list of to-dos, agents and brokers alike are often too busy to pump out a constant stream of fresh content. Instead of pushing yourself too hard to create and execute new, quality content for your sphere of influence, why not dip back into your existing content pool? With the right strategy, you can repurpose, reuse and recycle content all throughout the year, ultimately expanding your reach, increasing lead generation and streamlining your workload.
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