Company culture is a hot topic these days as brokerages define what they do and how they do it, hopefully using their reputations to draw elite talent. It informs every aspect of businesses that rely on staff members working together as a team. In residential real estate, wherein agents know and interact with those from other brokerages on a regular basis due to different REALTORS® often representing different sides of the transaction, for the seller and buyer, a company’s culture can become known to outsiders, which can be a plus or minus, depending on one’s point of view.
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