Realty of America (ROA), a new national residential real estate brokerage, has announced its official launch at the prestigious L’ATTITUDE event in San Diego. The founding team is composed of four real estate leaders and their shared vision for leveling up what a real estate company can be. ROA will deliver a comprehensive technology suite, wealth-generating compensation plans that include revenue sharing and equity, and a focus on an inclusive culture and local community building.
The company’s founders—Eddie Garcia (CEO), Mark Dimas (president), Erinn Nobel (chief culture officer), and Dr. Peter Nobel (COO)—stated they are combining their areas of expertise and decades of experience to expand ROA nationwide.
ROA stated it will launch in 23 markets, with 2000+ agents who represent over 5 billion in sales volume. The brokerage added that it aims to set a new standard in residential real estate, blending operational excellence with a passion for agent personal and professional growth.
Eddie Garcia (Realty of Chicago) and Mark Dimas (Mark Dimas Properties) are self-made success stories, the brokerage stated, having built their respective brokerages from the ground up into multi-billion-dollar enterprises across the greater Chicago and Houston markets. Peter and Erinn Nobel also bring their knowledge of scaling operations and implementing the technology to support such, playing key roles in the scaling of eXp Realty and Real Brokerage, both publicly traded companies. Garcia and Dimas’s ability to attract agents coupled with the Nobel’s success in building supportive technical operations for supporting such positions ROA for success.
“The strength of ROA lies in our belief that when we uplift our agents, we uplift the communities they serve,” said Garcia. “We’re not just in the business of selling homes; we’re in the business of building long-term relationships and helping agents create lasting legacies in their neighborhoods, knowing that their success is our success.”
Nobel added that “For us, culture isn’t just a buzzword—it’s the foundation of how we operate. We’re committed to building a people-first company where agents feel they belong and have the resources to succeed in both their personal and professional lives.”
