As president of The Keyes Company, Florida’s largest independent brokerage, Christina Pappas leads a company that has been a beacon of innovation for nearly a century. Pappas’ leadership journey has been marked by a focus on finding solutions that streamline the real estate process for agents and homeowners alike. This commitment is evident in her decision to partner with HouseAmp, a service that allows sellers to maximize their home’s value without any upfront financial burden.
Pappas understands the delicate dance sellers perform—needing to sell to buy, often with limited funds for crucial home improvements. This lack of liquidity creates a frustrating bottleneck, preventing sellers from maximizing their property’s potential. That’s where HouseAmp steps in, offering a clever solution in the form of accessing a home’s existing equity to fund renovations, without requiring upfront payments.
“HouseAmp allows our REALTORS® to bring true value when walking into a listing presentation,” says Pappas. “Even something as simple as a paint job can change the buyer’s point of view on a property and where they make an offer.”
The flexibility of the HouseAmp platform allows sellers to take on projects of any size. Whether it’s professional staging or minor repairs, the program gives them the freedom to make impactful changes without being limited by rigid requirements. The accessible financing, which allows access to funds from a small amount up to $250,000, was a gamechanger for Keyes’ sellers.
For agents, HouseAmp provides strong support. “They provide our brokerage with webinars explaining how it works for sellers, how to pitch it, and why it’s beneficial. They become a partner to the brokerage,” says Pappas, noting that the collaboration includes marketing support, revenue share opportunities and agent training.
A trailblazer in the real estate realm, Pappas leads with more than just resources. “Leading with my heart has taught me to listen. Nobody cares how much you know until they know how much you care,” she says, emphasizing the importance of genuine connection. That spirit of giving back is equally vital. “Give to the world the best you have, and the best will come back to you,” is a principle that guides her every action.
This focus on building trust and rapport is particularly evident in her mentorship of women in real estate. “Find somebody like you—whether they’re new or experienced—and find a mentor,” she advises. Recognizing the unique challenges women encounter, Pappas believes that mutual support can break down barriers. “There are stereotypes out there, and people look at you from different lenses,” she acknowledges, urging others to lead with empathy.
When evaluating new tools, Pappas prioritizes practicality and efficiency. “Does it solve a problem? Does it save money or create an efficiency?” she asks. HouseAmp meets these criteria by addressing the critical issue of seller liquidity, solving a huge problem for homeowners who don’t have the liquid assets at their disposal to get their properties in the best position to sell for more money.
Through strategic partnerships and a commitment to innovative solutions, Pappas continues to empower both agents and sellers, driving success in the ever-evolving real estate landscape. By embracing new technologies and resources like HouseAmp, she ensures that her team remains ahead of the curve, providing exceptional value to homeowners. Her focus on providing real estate professionals with the tools they need to deliver tangible results has helped to redefine what it means to offer true service in the industry. As the real estate market continues to shift, Pappas’ forward-thinking approach allows her to stay adaptable and lead her brokerage toward lasting success.
For more information, please visit https://www.houseamp.com.
